KENDALL + KYLIE is a global lifestyle brand created by beloved style icons and fashion authorities, Kendall and Kylie Jenner and is now available in South Africa.
- Daughters of Caitlyn and Kris Jenner, Kendall and Kylie rose to fame in the reality television show KEEPING UP WITH THE KARDASHIANS.
- The KENDALL + KYLIE fashion audience are social media followers and savvy web users who closely follow fashion trends every season.
- The brand emulates the sensibilities of the multifaceted, fast paced, jet-set lifestyle of the Jenner sisters.
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With a unique and unparalleled presence across the digital landscape, Kendall and Kylie have defined themselves as two of the most popular icons and personalities of this generation, with over 350-million fans globally. Their clothing looks to capture the unpredictable essence of today’s young fashion lover: confident, stylish, on trend and in charge.
The Sandton Times was invited to the exclusive launch of the range in South Africa, which will be available through Edgars initially.
By designing for their own lifestyle and tastes and identifying with the woman they inspire, the KENDALL + KYLIE brand hopes to serve an ambitious audience of taste makers who appreciate authentic style and who have influence among their immediate peers and social groups.
Kendall inspires her designs from sophisticated, classic, feminine silhouettes made sleek and contemporary; whereas Kylie brings eclectic originality and a signature cutting edge to each collection.
The Jenner sisters are icons of this generation, their social media influence is unprecedented, incomparable and phenomenal. The individual taste levels of both Kendall and Kylie are interpreted perfectly into the collections, creating harmony and balance with an ability to pull in consumers from ages 13-30. The product is premium, the fabrics and manufacturing methods eco and sustainable, and the price tag easy on the pocket.
// Directors of The 51 Group, Nitsa Comninos-Rose and Terri-Lee Mitchell
During the launch of the KENDALL + KYLIE range in Sandton, Nitsa and Terri-Lee highlighted that the new fashion range is manufactured in the SADC region, in countries like Mauritius, with strict oversight from the KENDALL + KYLIE team in the United States.
The range ready for Summer 2022 in South Africa features some divine swimwear and lounge-wear, whilst a few items caught our eye during the 2023 winter preview, specifically a gorgeous Zebra inspired lounge suit.
The KENDALL + KYLIE Summer 2022 collections are exclusively available at selected Edgars stores as well as online.
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