LG Electronics South Africa (LG) hosted a virtual event to mark the launch of their 2021 Home Entertainment line-up, attended by a variety of South African celebrities and content creators alike.

• LG’s collection of new LG OLED TV’s – some incorporating a state of the art OLED evo panel.
• The all-new TONE Free FN7s, LG’s newest wireless headsets.
• The Xboom Go range, LG’s portable wireless speakers, featuring Meridian Technology.
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It only takes a Black Friday to showcase how obsessed South African’s are with televisions. LG will be welcoming a comprehensive collection of new LG OLED TV’s, some of which incorporate their state of the art OLED evo panel.

Their OLED TV’s (series Z1, G1, C1, A1) are deemed to have the best in picture quality currently on the market, with self-lit pixel technology that produces ultra-sharp and ultra-realistic images offering smooth, natural motion. All the OLED G1 series models and above, now feature LG’s futuristic new OLED evo technology – the next step in the evolution of OLED TV’s. The technology delivers more light per pixel to produce punchier images, a 20% brighter viewing experience and better HDR performance.

LG’s latest intelligent processor, the Alpha 9 Gen 4 AI, revamps the performance of the LG OLED TV models in the Z1, G1 and C1 series. This processor is unlike anything we’ve seen before and leverages deep learning to enhance up-scaling – making content of any quality picture perfect on LG’s large, self- emissive displays. The Alpha 9 Gen 4 is so smart it can even detect the genre of the content optimising picture quality, amount of light in scenes and ambient conditions in various viewing environments.

LG’s new TV range also hosts a redesigned operating system, webOS 6.0, which boasts a more intuitive interface. The new webOS user interface provides faster access to apps as well as simpler content discovery with finely tuned personalised recommendations.

One of our favourite new features is the redesigned Magic Remote, which has seen the addition of dedicated hot keys for all our go-to content providers, allowing users to jump to their favourite services at the touch of a button. A great new feature called Magic Tap, which is powered by near field communication (NFC), allows you to simply touch an NFC-enabled device to the remote, and seamlessly share content between your TV and your smartphone.

This means that you could share photos or videos and display them in perfect picture quality on your OLED, or you could take that show you’re binging with you while you head off to the kitchen without any interruption to your viewing experience.

Because LG OLED TV’s have self-lit pixels that illuminate on an individual level, they can display fast-moving sport scenes with less motion blur and flickering than backlit LED TV’s.

OLED Motion Pro reduces motion blur, delivering smoother action and a clearer viewing experience than ever before. This allows you to see every subtle movement and detail when watching your favourite sport, not to mention the wide viewing angle, which means everyone can catch the action. LG’s latest sports alert feature also ensures you will never miss a game, and while the supported sports and leagues may differ by country, the new feature allows you to receive real-time alerts on your favourite games even while watching other programmes.

LG’s QNED MiniLED TVs are another exciting addition to the world of cutting-edge displays, with options ranging from 86’’ to 65’’. Available in a selection of 8K and 4K models, the range sets the new standard for LCD TV’s by using LG’s Quantum Dot NanoCell technology and Mini LED back-lighting to create the deepest blacks, more vibrant colours and excellent HDR quality for more immersive viewing experiences.

For those looking for a variety of options, LG also has their NanoCell TV’s. NanoCell technology uses nano-particles to filter out colour impurities and produce rich detail, clarity and colour from wide viewing angles. With the addition of Dolby Vision IQ that automatically adapts your picture to changing ambient conditions and the sport, show or movie that you’re watching. LG NanoCell is also great for gamers, supporting HDMI 2.1, AMD Free Sync, VRR and ALLM, meaning you’ll be able to play your favourite games in 4K at 120HzThere are so many reasons to consider upgrading to the latest innovations in display technology.

Speaking of which, the screen releases don’t end here. OLED displays are also coming for gamers.

LG was the first TV manufacturer to offer NVIDIA G-SYNC® compatibility, which dynamically synchronises your screen’s refresh rate to match the frames-per-second output generated by your graphics card. Screen stuttering severely limits what you can see in fast-moving scenes, and your monitor’s response time also has a significant impact on gaming performance.

OLED’s self-lit pixels mean you can see all the detail in fast moving scenes. Low input lag enables unbeatable Twitch gaming and four ports support the latest HDMI 2.1 technology. They offer all the advantages of simultaneous connections for multiple gear set-up, from consoles to PCs, fulfilling any gamer’s wants and needs in relation to the perfect display.

For gamers who want a competitive edge, LG OLED TV’s have some of the quickest response times on the market, with a lightning-fast response time of 1-ms. Simply put, it handles fast paced scenes better than any other TV – you’ll be able to see all the previously missed detail in your favourite racing or sports games. LG also unveiled its new ‘Game Optimizer’ feature at CES 2021, which can prevent input lag, reduce blue light that causes eye strain, and use AI to automatically optimise your graphics depending on the game you’re playing.

With the introduction of next-gen gaming consoles such as the Xbox Series X/S, the need for premium gaming displays has never been more pressing. For this reason, LG has partnered with Xbox to make its displays even more gamer-centric and deliver the ultimate gaming experiences.

To close off the Home Entertainment line-up, LG is bringing a 2021 wireless range with booming bass. The all-new TONE Free FN7s, LG’s newest wireless headsets, stand out in the market with their slim and sleek design, brilliant battery life (including a case that carries 14 hours’ worth of battery charge), active noise cancellation and the all-important UVNano antibacterial functionality – killing 99.9% of bacteria. We’re not too crazy about the all-in-ear earphone ear tips though.

The LG Tone Free App makes using these wireless headphones even better, allowing you to customise the EQ to make bass fuller or vocals sharper, adjust the volume of your ambient surroundings, and read your messages without using your phone. Earbuds are often easy to misplace, but with the LG Tone Free App, you can locate each individual earbud using Find My Earbuds.

The Xboom Go range, LG’s portable wireless speakers, features Meridian Technology. They produce great sound quality for what looks like simple desktop speakers. The battery life pulls a good 24-hours, and the dual-action bass is impressive. While one Xboom Go speaker offers impressive sound, you can always ramp it up by connecting up to 100 LG Xboom Go speakers, controlling them with the app, or linking them with your LG TV for complete surround experience.

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