Zara Sandton City opened its doors as the new flagship store in South Africa featuring an array of new spaces and an integrated online and in-store shopping experience.
- The Zara Sandton City store had been closed for the first 3 months of 2023 as it underwent renovations.
- Whilst still the same width, the store has almost doubled in depth, creating an immersive shopping experience.
- The new Zara Sandton City features an array of technological developments from LED screens to online/offline shopping options.
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With more than 3000 m2 of retail space, the new Zara Sandton City store displays women’s, men’s and kids’ fashion collections over one floor in an architectural concept produced entirely by the Zara Architecture studio.
The interior space has been designed as a large, clean and neutral container with coloured textiles and furniture to shine the spotlight on the fashion on display. Located close to the @home in Sandton City, this refurbished and enlarged store has specific areas for the brand’s most recent product additions, including the Zara Beauty cosmetics line and a Footwear and Accessories area in the Woman’s section.
With this new store concept in Sandton City, Zara seeks to offer customers a unique fashion experience integrated with the online platform so that they can interact with the brand at any time and on any device. This is possible thanks to the ‘Store Mode’ functionality for customers through the Zara app. This allows customers to browse items in the store through the app and order for collection in store within two hours. They can also use the app to book fitting rooms and locate items in store.
The store also includes an automated pick-up point to collect online orders with a capacity of up to 475 orders and the service is complimentary. A new addition to the Sandton City store will be the first self-service system for Zara customers in South Africa for an enhanced customer experience. The system automatically scans the clothing items placed in a dedicated container and then prompts the shopper to complete payment. This same technological wizardry works in the fitting rooms where the system automatically scans the clothes to be fitted and counts how many items go in and out of the area.
As part of Zara’s commitment to efficient store design, construction and management, Zara Sandton City has some of the most advanced eco-efficiency systems available. The measures taken to reduce environmental impact include efficient heating and cooling systems, energy-saving LED lighting and the use of more environmentally friendly materials.
The store is connected to Inditex’s internal Inergy platform, which monitors the efficient consumption of the store’s air conditioning and electricity installations to optimize their management, identify the most efficient systems, improve maintenance and help define strategies to reduce energy demand.
Zara is part of the Inditex Group (with the brands Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho and Zara Home) and currently has seven stores in South Africa.
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