Greg Grenfield, the founder and owner of WeBuyBrands, a Bryanston-based business, is turning designer dreams into everyday access.
From Closet To Cash: WeBuyBrands Makes Designer Resale Instant And Accessible

Greg Grenfield, the founder and owner of WeBuyBrands, a Bryanston-based business, is turning designer dreams into everyday access.
From 29 April to 6 May 2025, the Main Court just outside ARC has been transformed into a whimsical pop-up space in Sandton City celebrating the arrival of CHANEL Chance Eau Splendide – the latest addition to French luxury house playful perfume portfolio.
At the heart of South Africa’s luxury capital stands Sandton City, which has seen an array of sizzling new stores opening in 2022, many of which are making their debut in South Africa.
Second-hand goods are nothing new, but a new trend driven largely by Millennials and Gen Z, is seeing a mainstream acceptance of previously loved and owned fashion, and the luxury market is not excluded.
Luxury beauty destination, ARC, swung open the doors to the biggest beauty-dedicated store in South Africa, located in the heart of Sandton City.
Sandton City and Nelson Mandela Square will be welcoming 15 new stores and designer destinations to the directory of over 300 existing retail experiences.