ARC LAUNCHES FIRST FLAGSHIP STORE IN SANDTON CITY

Luxury beauty destination, ARC, swung open the doors to the biggest beauty-dedicated store in South Africa, located in the heart of Sandton City.

The store is 500 square meters and stocks luxury makeup, skincare, and fragrance.
Customers can look forward to dedicated areas within the space for all their self-care needs.
The store takes the old-school beauty counter approach and turns it on its head.
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Housing the ultimate collection of global and local brands, including CHANEL, Dior, La Mer, and Guerlain, it’s every beauty lover’s dream. Also noteworthy are the exclusive brands: ARC proudly launches the long-awaited Huda Beauty, Wishful Skincare, and Kayali fragrances into the country as the official stockist, as well as cult-followed favourites, Beauty Blender and Atelier Versace.

For launch week, customers can look forward to interactive brand activations, a week of mystery prizes, and special launch offers. Image: ARC

We are thrilled to be able to bring ARC to life, despite the difficult and unpredictable circumstances of the global pandemic. ARC is truly a first of its kind in South Africa so, prepare to immerse yourself in our modern, energy-fuelled, and beautifully designed store. From launching new and exclusive brands into the country, to offering unique interactive experiences, it truly is a beauty wonderland!

// Marketing Executive, Kelly Fung

While you won’t see your typical beauty consultant from the department store era, they are promising exceptional service and expertise from their team of beauty Architects that include makeup artists, skin specialists, and fragrance consultants, who are on hand to help you as an added support to their self-service approach.

Browse the extensive collection of products in The Sanctuary, which offers a welcoming space for guests to find and develop their unique skincare routine, book a Dermalogica face mappingâ session for an accurate skincare analysis or enjoy a treatment in the privacy of The Pod. Get creative at The Lab, an interactive space for testing newly-launched products, expert-hosted masterclasses, or perfecting a new look.

After launching its e-commerce store in April 2021, the brand continues to stay ahead of the curve kickstarting its sustainability mission Doing Beauty Better, to achieve an ambitious goal of zero waste. Image: ARC

ARC takes a different approach to packaging; rather than requesting customers purchase shopper bags, they’re donating R5 to a local environmental organisation, Greenpop on shoppers behalf, if they don’t take one of their locally-made, 100% recycled and reusable bags.

Launching during the time of Covid-19, ARC will be implementing health and safety measures to make sure the store is a trusted place for customers to shop as the world continues to overcome the pandemic.

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