Meetings Africa 2024

Registration Now Open: Countdown to Meetings Africa 2024

The excitement is palpable as the countdown to Meetings Africa 2024 has officially begun.


  • This highly anticipated event is scheduled to take place at the Sandton Convention Centre (SCC) from the 27 to 28 February 2024.
  • The event will kick off with the Business Opportunity Networking Day (BONDay) on 26 February 2024, setting the stage for an immersive and enriching experience.
  • With global industry professionals, thought leaders, and associations converging, Meetings Africa 2024 promises to be a game-changer in the world of business events.
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Meetings Africa holds a significant place in the calendar of events as a Pan-African trade show that brings together associations and meetings industry professionals from across the continent. It serves as a platform for showcasing the diverse spectrum of business events services and products that Africa has to offer to a global audience of buyers. Beyond its commercial aspect, Meetings Africa also fosters knowledge sharing and collaboration, serving as a catalyst for transforming and growing Africa’s business events sector.


The host partners of Meetings Africa 2024, the Gauteng Tourism Authority, the City of Johannesburg, and the Sandton Convention Centre, are eagerly preparing to welcome delegates from near and far. Nonnie Kubeka, the Executive Director of Gauteng Convention & Event Bureau, expresses the honor of hosting the event as a catalyst for the region’s allure and economic prosperity. Nonnie envisions an unforgettable experience where business events seamlessly intertwine with inspiration, paving the way for endless possibilities and a thriving future for the industry.


Under the theme ‘Africa’s Success Built on Quality Connections’, Meetings Africa 2024 aims to amplify the continent’s stories of achievement. The South African National Convention Bureau (SANCB) is actively engaging in debriefing sessions, one-on-one interactions, and focus group discussions to gather insights that will enhance the event’s offerings. Building on the success of the previous year, where Meetings Africa brought together 273 hosted buyers and 355 exhibitors from 22 African countries, the 2024 installation is poised to exceed expectations.


As the anticipation builds and industry leaders converge, Meetings Africa 2024 is set to create a vibrant and dynamic platform for business events professionals to connect, collaborate, and contribute to the growth of Africa’s meetings industry.


Registration for Meetings Africa 2024 is now open, inviting industry professionals, stakeholders, and enthusiasts to secure their spot at this exceptional event. To register and learn more about the event, visit the official Meetings Africa website.


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Sandton Times Correspondent

Curated content from The Sandton Times newsroom desks.


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