Product Of The Year

Product Of The Year 2023 Celebrates Consumer Products In Sandton

The Product Of The Year 2023 announced this year’s winners at an exclusive event held at the @Sandton Hotel.


  • The fitting setting provided the perfect backdrop for the winners to bask in the spotlight, as they were lauded by their peers, the media, and esteemed VIP guests.
  • The evening was more than just an awards ceremony; it was a celebration of innovation and a recognition of remarkable consumer products.
  • In a testament to the diversity and ingenuity of the consumer product landscape, winners were announced across 21 distinct categories.
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The landscape of consumer products is constantly evolving, driven by innovation and a desire to enhance the daily lives of individuals. Amid this ever-changing landscape, one event looked to celebrate the power of innovation – the Product Of The Year Awards in South Africa. This well-known event, which celebrates ground-breaking consumer products, recently announced its winners for the year 2023 in Sandton, marking a significant milestone in recognizing excellence in product innovation.


Unlike other awards that are decided by industry professionals, Product of the Year is unique in that it is determined by the consumers themselves. Product of the Year has a history that spans over three decades, with its origins tracing back to France. What began as a local initiative has grown into an international movement that operates across more than 40 countries. The primary goal remains consistent – guiding consumers toward the best products in their respective markets and recognizing manufacturers for their commitment to quality and innovation.


The 21 distinct categories encompassed a wide array of products, from technological innovations to everyday essentials that simplify and enhance customers lives. Additionally, 2023 witnessed the introduction of new categories in Renewable Energy and Make Up, highlighting the ever-expanding scope of innovation across various industries.


Product Of The Year 2023 Winners

Category Winner Company
Multipurpose Cream Cleaner Handy Andy Multipurpose Cream Unilever
Bathroom Cleaner Handy Andy Bathroom Spray Unilever
Floor & All-purpose Cleaner Handy Andy Floor & All Purpose Cleaner Unilever
Multipurpose Bleach Domestos Thick Bleach Unilever
Baby Care Clicks Made 4 baby Dryprotect Nappies Clicks
White Chocolate Kinder Bueno White Ferrero
Themed Chocolate Kinder Happy Hippo Ferrero
Renewable Energy Magneto Rechargable LED Lantern Magneto
Dishwashing liquid Sunlight Dishwashing Liquid 750ml Unilever
Dishwashing Tablets Sunlight 5-In-1 Auto Dish Machine Dish Washing Tablets (90s) Unilever
Laundry Bars Sunlight Laundry Bar Unilever
Auto Washing Liquid Sunlight 2in1 Spring Sensations Auto Liquid 2L Unilever
Coffee Machine Philips Fully Automatic Espresso Machine Series Philips
Airfryer Philips XL Essential Connected Airfryer 6,2L Philips
Lipstick Avon Hydramatic Matte Lipstick Avon
Steam Oven AEG Built-in Oven 7000 Series AEG
Microwave AEG Freestanding Convection Air fry Microwave Oven 42L AEG
Fridges AEG Side by Side Fridge-Freezer AEG
Airfrer Ovens DNA Airfryer Oven 14,5L DNA
Toilet Refresher Domestos Toilet Blocks Unilever
Handwashing Powder Sunlight 2in1 Handwashing Powder 2kg Unilever


Product Of The Year
The Unilever team makes a ‘clean sweep’ with brands Sunlight, Domestos and Handy Andy at the Product Of The Year 2023. Image: Product Of The Year

Behind the scenes of this celebration of innovation stands Edith Venter Promotions, an entity that took the reins of Product Of The Year South Africa in 2020. Despite the challenges posed by the pandemic, Edith Venter Promotions nurtured and propelled the awards to new heights.


Their efforts have been instrumental in driving the increasing number of entries and shaping the event into the success it is today. Looking ahead, the management team is enthusiastic about the prospect of continued growth as they prepare to open entries for the 2024 awards later this year.


A key partner in this journey has been Hirsch’s, whose collaboration played a pivotal role in expanding the reach of the awards. Their support in bringing new brands and entries, particularly in the domains of small electronics and electrical appliances, has contributed to the awards’ continued success. Margaret Hirsch and the Hirsch’s Team have been instrumental in fostering innovation and facilitating a platform for emerging products to shine.


As the CEO of Product Of The Year Management, Mike Nolan, rightfully points out, the South African market is experiencing a surge in engagement from both market leaders and emerging challenger brands. Despite the challenges posed by an ongoing recovery and energy supply concerns, the market remains a fertile ground for new products to emerge and establish their presence alongside established counterparts. The increasing acceptance of these new entrants bodes well for the future of innovation in South Africa.


Behind the success of Product Of The Year lies meticulous research that underpins the consumer-driven nature of the awards. Kantar, a respected research firm, has played a crucial role in ensuring the independence and credibility of the research process.


With each passing year, these awards inspire manufacturers to push the boundaries of what’s possible, creating products that elevate customers lives and transform industries.


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Sandton Times Correspondent

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