Cathay Pacific

Cathay Pacific Unveils 4 New Luxury Upgrades In Hong Kong

At an exclusive media preview in Hong Kong, Cathay Pacific unveiled spacious, secluded seating, complimentary bubbly, and unparalleled inflight entertainment. The Sandton Times went along to get all the details.


  • Global travel media and content creators were invited to a first look at what Cathay Pacific will be releasing this year.
  • From new menu items, to a curated wine list and an evolution in Premium Economy seating, Cathay treated guests to a full spectrum of updates.
  • The new Cathay Pacific Premium Economy seats are scheduled to take flight middle of 2024.
  • Visit for more stories.


Cathay Pacific, Hong Kong’s premier airline, is spearheading a revolution in air travel comfort and luxury. With the unveiling of its brand-new Premium Economy cabin, exclusive Chinese wine selection, and exciting collaborations with top-tier dining establishments, Cathay Pacific continues to redefine the flying experience for its esteemed customers.


Hong Kong’s home carrier fully unveiled for the very first time its all-new Premium Economy cabin experience. The Sandton Times joined an exclusive group of invited travel media for a preview of some of the latest developments at Cathay Pacific, during the airline’s ‘Customer Experience Showcase’ in April 2024 in Hong Kong’s West Kowloon Cultural District. Offering us a glimpse of what passengers can expect here’s a sneak peek at the exciting updates:


1. A Glimpse Into the Future of Premium Travel

Cathay Pacific
The elevated privacy aims to offer a serene and undisturbed journey, allowing travellers to immerse themselves in relaxation or productivity. Image: Cathay Pacific

At the forefront of Cathay Pacific’s latest announcement is its all-new Premium Economy cabin, poised to set a new standard for comfort and privacy. With the introduction of retrofitted Boeing 777-300ER aircraft featuring the redesigned Premium Economy cabin, passengers can expect a new level of luxury and sophistication.


Boasting spacious seats with generous recline and legroom, accompanied by supported headrests for added comfort, Cathay Pacific’s Premium Economy experience promises a journey of unparalleled comfort and convenience. State-of-the-art 15.6-inch widescreen 4K TVs with Bluetooth audio further enhance the inflight entertainment experience, looking to offer a more immersive and personalized viewing experience.


2. Entertainment & Connectivity Redefined

Cathay Pacific’s commitment to delivering an unparalleled inflight entertainment experience is evident with its expansive library of movies, TV shows, and music. With seat-back entertainment available on every aircraft, passengers can enjoy a wide selection of entertainment options, including the best of Disney+, Max, Paramount, and more.


Furthermore, the introduction of 4K ultra-high-definition screens and Bluetooth audio streaming ensures a truly immersive entertainment experience for passengers onboard Cathay Pacific’s state-of-the-art aircraft. The airline’s intuitive graphical user interface (GUI) offers a proactive and personalized inflight experience, catering to the diverse preferences of on trend travellers.


3. Elevated Dining and Culinary Delights

Cathay Pacific
From delectable dishes to free-flowing prosecco, the inflight dining experience aims to deliver something fresh and elevated. Image: The Sandton Times

Complementing the luxurious cabin experience is Cathay Pacific’s commitment to culinary excellence. At the ‘Customer Experience Showcase’, cathay showcased some of the tantalizing dining options curated in collaboration with renowned dining establishments such as Pirata and Veda.


Furthermore, Cathay Pacific introduced an exclusive selection of fine Chinese wines, sourced from esteemed winemakers across China. With offerings ranging from medium to full-bodied Bordeaux blends to rich and robust red wines, passengers can sip from a curated wine experience that celebrates the emerging Chinese viticulture.


4. A Nostalgic Tribute to Cathay’s Legacy

Cathay Pacific
Paying homage to the airline’s legacy, the collection features ’70s-inspired bowling bags and travel accessories adorned with iconic Cathay motifs, inviting travellers to embark on a journey of nostalgia and exploration. Image: The Sandton Times

In addition to its ground-breaking cabin upgrades and culinary delights, Cathay Pacific introduced a limited-edition classic collection beginning of 2024, inspired by its storied history. From the cream-white version embellished with the signature Tung Hoi design to the dark green accented with white stripes reminiscent of Cathay’s early livery, each item is a testament to the airline’s enduring legacy and commitment to excellence.


As Cathay Pacific continues to raise the bar for travel experiences, passengers can expect sophistication and comfort as the airline evolves its offering. From its state-of-the-art Premium Economy cabins to its exclusive wine selection and culinary collaborations, Cathay Pacific continues to remain at the forefront of innovation, aiming for every journey to be a memorable and exciting experience.


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