MTN South Africa has opened a Digital Experience Centre in Morningside, Sandton – a new retail space dedicated to telecommunications and connectivity.
- This state-of-the-art facility combines cutting-edge technology with an immersive and interactive experience.
- The space offers customers a glimpse into the future of how they connect, communicate, and engage with the digital world.
- Designed to provide a hands-on exploration of modern telecommunications, the Centre caters to a growing consumer need to understand the full potential of mobile devices.
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Mmenyana Ranku, General Manager: Branded Retail Channel at MTN South Africa, explains that the Centre reflects MTN’s commitment to staying ahead of global trends while addressing the evolving demands of its customers.
We believe that to remain relevant, we must continuously adapt and create experiences that reflect how technology is becoming an essential part of everyday life. The Centre redefines the traditional retail model by integrating cutting-edge technology into meaningful, hands-on interactions. Every aspect is designed to inspire exploration, delivering a personalised journey with immersive product demonstrations and tailored recommendations.
// General Manager: Branded Retail Channel at MTN South Africa, Mmenyana Ranku
From the latest innovations to practical demonstrations, the Centre aims to connect customers with relevant advancements. One of the highlights of the Centre is the Connected Home Area, where MTN’s 5G technology is showcased in action. Here, visitors can experience how smart home devices, such as automated lighting, security systems, and kitchen appliances, can work together to create a seamless and connected ecosystem. The setup features six zones that illustrate the interconnectivity of devices, highlighting how technology can elevate lifestyles through convenience and efficiency.
For businesses, the Centre offers a comprehensive overview of MTN’s solutions designed to enhance productivity and connectivity. These include advanced unified communications tools, cloud services for secure data management, and Internet of Things capabilities that allow real-time monitoring and operational efficiency.
The MTN Experience Centre is a window into the future of connectivity. It embodies our dedication to pushing boundaries and delivering unmatched customer experiences where technology truly comes to life.
// General Manager: Branded Retail Channel at MTN South Africa, Mmenyana Ranku
In addition to showcasing solutions for homes and businesses, the Centre serves as a hub for exploring the latest devices and gaming experiences. Handset manufacturers like Apple, OPPO, Samsung, and Huawei have dedicated spaces to display their newest devices, offering pre- and post-sales support from knowledgeable experts. For gaming enthusiasts, the Centre features PS5 gaming stations where visitors can experience MTN’s high-speed network through popular titles like Fortnite and FIFA. In partnership with Mettlestate, MTN has also introduced gaming tournaments, allowing customers to compete for prizes while experiencing the power of MTN’s connectivity.
The Digital Experience Centre extends its innovation beyond technology demonstrations. A Talk Studio is dedicated to hosting small events and showcasing AI-generated content, offering a glimpse into the transformative role of artificial intelligence in shaping future communications. Additionally, a state-of-the-art boardroom is available for clients interested in exploring MTN’s services and solutions, providing a professional environment to engage with the company’s experts.
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