A Golden Glow: Ferrero Rocher Lights Up South Africa’s Christmas Skyline

In a dazzling display of holiday cheer, the international Ferrero Rocher Light Up Your Christmas campaign made its grand debut in Sandton, transforming the skyline into a golden spectacle.

South Africa joined Ferrero Rocher’s growing global community in celebrating the happiest time of the year in a dazzling display of lighting wizardry.
The spectacular Sandton event, a first for Ferrero Rocher in South Africa, joins other such golden moments worldwide.
The event heralds the start of Christmas time in cities across the globe, from Mexico to Mojácar in Spain.
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The chosen canvas for this radiant celebration was none other than The Leonardo, standing proudly as the tallest building in the country’s bustling commercial hub. To bring this architectural marvel to life, the team employed cutting-edge projection-mapping technology, casting captivating animations that danced across the building’s facade.

Ferrero Rocher welcomed in the holidays with a very special golden reveal in Sandton. Image: Ferrero

At the heart of this luminous spectacle was the Christie M 4K25 RGB projector, a special unit flown in from the UK exclusively for the event. This marked the first time such advanced technology had been utilized in South Africa, making it a truly ground-breaking moment. Complementing this centrepiece were two Christie Boxer 4K projectors, working in harmony to enhance the colour intensity of the dynamic digital artwork that adorned The Leonardo.

We wanted to create something truly amazing that would be noticed here in the whole of South Africa, and we couldn’t be more pleased with the outcome.

// Marketing Manager for Ferrero Rocher, Raffaello, Nutella and Tic Tac at Ferrero South Africa, Justin Matley

To commemorate this luminous occasion, an exclusive gathering took place at the Radisson Blu Gautrain Hotel, where 50 South African celebrities, media personalities, and social media influencers gathered to toast to a peaceful and joyous festive season. The lit-up building served as a mesmerizing backdrop, creating an atmosphere of enchantment and holiday spirit.

Adding to the festivities, Ferrero Rocher unveiled its festive mobile messaging app, Share Your Golden Greetings. This innovative app allows users to send beautifully designed holiday greetings to friends and family, spreading the golden vibes of the season.

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