Sandton City has once again proven its mettle on the global stage. This past weekend, Sandton City was honoured with two prestigious awards at the International Council of Shopping Centres (ICSC) Global Marketing Awards in Las Vegas.
- Known as the most recognized achievements in retail marketing, the ICSC Global Awards celebrate innovation and excellence in the retail industry.
- Sandton City clinched a silver MAXI Marketing award as well as a gold Global Visual Victory award.
- These accolades add to the centre’s impressive repertoire of endorsements and awards.
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Sandton City’s ability to blend high-end international partnerships with locally conceptualized events has cemented its reputation as Africa’s most iconic shopping destination.
Sandton City’s 2023 festive season activation, Momo’s Magical Adventure, captured the hearts of visitors and judges alike, winning a silver MAXI Marketing award. This original live theatre production, held in a specially constructed tent in the centre court, enchanted audiences throughout the December holiday season. The heart-warming story featured endearing characters and a captivating storyline that resonated with people of all ages.
The production was a collaborative effort by a team of award-winning creatives, including producer Lyall Ramsden, director Kirsten Harris, and composer James Bassingthwaighte. Their combined talents created a sensory delight that left a lasting impression on everyone who attended. Adding to the accolades, Tebogo Molepo, the lead actress in Momo’s Magical Adventure, won the Best Performance in a Production for Young Audiences at the South African Naledi Awards, which recognize excellence in theatre.
In another ground-breaking achievement, Sandton City was the first destination on the African continent to host the “LEGO Your Dream Car Generation” activation. This innovative experience, which earned a gold Global Visual Victory award, transformed a 300-square-meter space into a deconstructed car manufacturing garage. Leveraging advanced technology, the activation allowed shoppers to design their dream cars.
Sandton City is widely recognized for its iconic activations throughout the year, especially during holiday seasons. Shoppers from far and wide anticipate our offerings. We continue to leverage key partnerships with international brands like LEGO, but also understand the importance of creating local opportunities, which was the key driver for ‘Momo’s Magical Adventure.’ I am thrilled that we have been applauded on an international stage, with Sandton City being the only winner from the African continent.
// Chief Marketing Officer for Excellerate Brand Management (EBM), Michael Wilson
With a commitment to innovation, creativity, and excellence, Sandton City looks to set the standard for retail experiences not only in Africa but around the world.
Last year, Sandton City celebrated its 50th birthday, and it was crucial that we continued to host standout activations and experiences that surpass consumer expectations throughout the year. These awards are a testament to our commitment to our tenants and customers and demonstrate the world-class offerings at Sandton City.
// Sandton City’s General Manager and Asset Management Executive, Dimitri Kokinos
As Sandton City builds on this success, shoppers and visitors can look forward to more innovative and captivating experiences. The centre’s dedication to providing world-class activation’s ensures that it remains at the forefront of retail destinations globally. The recent awards in Las Vegas are just the beginning of what promises to be another exciting chapter in Sandton City’s illustrious history.
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