In a move aimed at bringing its diverse range of brands closer to South African consumers, Stellantis has embarked on an ambitious dealer expansion strategy, with a spotlight on its top-performing dealer for the year 2022 – SMH Sandton.
- The automotive landscape is ever-evolving, and Stellantis is keen on ensuring that its brands remain within arm’s reach of the discerning South African buyers.
- Nestled along the bustling William Nicol Drive in Sandton, the Southern Motor Holdings (SMH) facility has long been known for its successful representation of the Jeep, Fiat, and Alfa Romeo brands.
- Now, it has extended its embrace to welcome Peugeot, Citroën, and Opel, offering not only a diverse array of vehicles but also comprehensive sales and aftersales services under one roof.
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SMH Sandton’s noteworthy achievements have not gone unnoticed. In fact, it was crowned the Dealer of the Year for 2022, a testament to its unwavering commitment to customer satisfaction and excellence. The accolades did not stop there – SMH Sandton also secured the titles of Large Service Department and Sales Dealer of the Year 2022. The dealership was further distinguished as the Fiat Dealer of the Year in Stellantis’ dealer awards the previous year.
Leslie Ramsoomar, the Managing Director of Stellantis South Africa, expressed enthusiasm about the expansion, emphasizing the significance of the move for Opel, Peugeot, and Citroën.
We’re excited to further extend our relationship with SMH in Johannesburg and make more of our brands even more accessible and convenient to customers in the northern suburbs.
// Managing Director of Stellantis South Africa, Leslie Ramsoomar
The story of SMH’s success traces back to its inception in 1977, and it gained momentum through strategic expansion efforts in the 1990s, carried forward by the succeeding generations of the family-run business.
Dean Shekleton, the Dealer Manager of SMH Sandton, credited the dealership’s award-winning track record to its dedication to customer well-being. He expressed excitement about the inclusion of Opel, Peugeot, and Citroën within the Stellantis stable, envisioning an enriched customer experience.
However, SMH Sandton’s appeal extends beyond its impressive line-up of brands. Situated at the crossroads of William Nicol and Ballyclare Drives in Bryanston, Sandton, the dealership’s enviable location ensures easy accessibility for customers from all corners. Inside, visitors are greeted with comfortable waiting areas that offer complimentary WiFi and refreshments.
In an ever-changing automotive landscape, Stellantis continues to adapt and evolve, ensuring that its brands remain accessible and relevant to the diverse needs and preferences of South African consumers. With the addition of Peugeot, Citroën, and Opel under the stewardship of SMH Sandton, a new chapter in the journey of automotive expansion is being written.
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