Roska Artisan Ice Cream has secured a prime location at Checkers Sandton City, becoming the first small supplier to have its own concept shop-in-shop in a Checkers FreshX.
- Roska Artisan Ice Cream is nestled next to established brands like Starbucks in the flagship Sandton City store.
- The concept shop-in-shop is set to tantalize taste buds and offer a sweet respite to shoppers.
- For owners For Kamal and Roshni, this achievement is a culmination of passion, dedication, and a commitment to crafting a product that goes beyond ordinary ice cream.
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Roska Artisan Ice Cream, owned by Kamal Manilal and his wife Roshni Morar, started as a passion project in 2019 has blossomed into a recognized brand in South Africa’s premium hotel and restaurant kitchens, providing employment for 12 individuals along the way.
Kamal’s journey with Roska began as a personal outlet.
After leaving my corporate job and losing my dad in quick succession, I just needed an outlet. I reached for an ice cream machine gifted to me 14 years prior and started making ice cream. I never thought of it as a business, but I began to see the potential when first my family and friends loved my creations, and I then started receiving growing interest from customers.
// Roska Artisan Ice Cream Owner, Kamal Manilal
Teaming up with Roshni, a seasoned brand specialist, the couple envisioned a brand that could rival major luxury ice cream names. Their unique selling point was to harken back to a time when ice cream was crafted with care, devoid of mass production, and made with fresh, ethically sourced ingredients.
Roska Artisan Ice Cream have set their sight on a commitment to quality and authenticity. The ice cream contains no milk powder or artificial flavourings, offering a pure and indulgent experience. With a diverse menu boasting 17 flavours, ice cream cakes, mini-Belgian bars, sorbet, reduced-sugar, and vegan options, Roska caters to a wide range of tastes and preferences.
Innovation, quality, and value for money are the three key elements we look for when engaging with prospective small suppliers. Roska offers all three, so we’re very pleased to support and help grow this business by introducing their artisanal ice cream to a bigger consumer market via this pilot shop-in-shop concept.
// General Manager for Enterprise and Supplier Development at the Shoprite Group, Maude Modise
With a dedicated space within Checkers Sandton City, this pilot shop-in-shop concept not only provides a platform for Roska to showcase its premium products but also allows shoppers to indulge in a delightful culinary experience amidst their shopping routine.
With the support of Shoprite Next Capital and the prime location at Checkers Sandton City, Roska Artisan Ice Cream is poised to become a go-to destination for those seeking a delectable and artisanal ice cream experience in the heart of Sandton. So, if you find yourself strolling through Checkers Sandton City, don’t forget to treat yourself to the sweet symphony of flavours awaiting you at Roska’s delightful shop-in-shop.
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