Over a hundred sneaker fans and movie lovers attended an exclusive screening of AIR at Nu Metro’s luxurious VIP cinemas in Hyde Park Corner, hosted by The Sandton Times together with The Sneaker Shack and Sneaker District South Africa.
- AIR reveals the unbelievable game-changing partnership between a then rookie Michael Jordan and Nike’s fledgling basketball division which revolutionized the world of sports and contemporary culture with the Air Jordan brand.
- It’s the movie sneaker aficionados and basketball fans have been waiting for and it doesn’t disappoint!
- The movie screening marks the first in a series of events for The Sandton Times in 2023.
- Visit www.sandtontimes.co.za for more stories.
Presented together with The Sneaker Shack and Sneaker District South Africa, the exclusive screening of AIR saw a packed Nu Metro VIP cinema in Hyde Park Corner, made up of clients, content creators, fans and followers.
It’s tremendous to bring together our young, trendy and influential community, from both the digital platforms and weekly radio show on Mix 93.8, to watch this inspiring story based on true events. Sandton represents a shining light in Africa’s economy and it’s these kind of movies that inspire the next generation of change makers and entrepreneurs to go out and make things happen.
// Founder & Managing Editor of The Sandton Times, Alexander Leibner
From award-winning director Ben Affleck, AIR stars Ben Affleck, Viola Davis, Matt Damon, Chris Tucker and Jason Bateman, in a moving story following the career-defining gamble of an unconventional team with everything on the line, the uncompromising vision of a mother who knows the worth of her son’s immense talent, and the basketball phenom who would become the greatest of all time – Michael Jordan.
Nu Metro VIP in Hyde Park Corner presented the perfect setting to deliver the ultimate movie going experience with fully reclining leather seats, spacious legroom for the ultimate in comfort, complimented with classic cinema snacks, drinks and a treat thrown in for good measure.
Sneaker District South Africa partnered with the movie screening to highlighting that the ultimate destination for sneakerheads had arrived on home soil. For those who cannot have enough sneakers in their closet, the recently opened Sneaker District South Africa in Melrose Arch is a fresh, new, one of a kind destination store in Johannesburg. With the largest LED Screen in Africa, Red Bull bar, 3v3 basketball court, arcade games and international apparel and footwear, Sneaker District South Africa is really a must see for fashion lovers and sneakerheads!
Sneaker District South Africa is proud to partner with The Sandton Times and Nu Metro for the premiere of AIR. Sneakers are a multi-billion dollar industry globally that is driven by a culture of music, fashion and sport. Michael Jordan is undoubtedly one of the greatest professional athletes this world has ever known, and his collaboration with the Nike brand continues to make history, and set the bar for what collaborations with athletes and artists could be. As a business that takes great pride in supporting the sneaker and fashion community, we look forward to supporting more local events, and to welcoming the fashion lovers into our store for a one of a kind shopping experience.
// Sneaker District South Africa Head of Marketing, Kim Jayde
Making sure everyone’s sneakers look like the day they walked out of the store, The Sneaker Shack, South Africa’s favourite sneaker laundry, brought the cleaning to the screening. Located in Johannesburg, Durban and Cape Town, The Sneaker Shack is known for its expert technicians who take care of South African’s favourite pair of kicks, from sports shoes to the little one’s sneakers, leaving them in tip top shape. Making taking care of your kicks a little easier, The Sneaker Shack collect and deliver too.
Such an Incredible and inspiring story. No better way to enjoy it than on an immersive big screen shared with amazing people in great sneakers!
// The Sneaker Shack CEO and Founder, Lolo Ndlovu
Each guest received a voucher for a Classic Cleanse to the value of R180 from The Sneaker Shack. Yet it wasn’t only footwear that would walk away with some tender loving care – two lucky guests each walked away with a R500 voucher from Sorbet and Sorbet Man in Hyde Park Corner. See the full photo album from the night on The Sandton Times Facebook page.
AIR opened in South Africa over the Easter Weekend and is now showing in select Nu Metro VIP cinemas nationwide. Tickets are available online or Call/WhatsApp 0861 246 362 for further assistance.
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