In a momentous announcement that transcends sports and tourism, Visit Dubai and Real Madrid Club de Fútbol have joined forces in a landmark global partnership.
- The collaboration, founded on shared values of excellence and innovation, aims to create thrilling experiences for fans while also propelling both brands towards new heights of success.
- This alliance, launched this October, solidifies the connection between a leading global destination and the world’s greatest football club.
- The partnership also contributes to Dubai’s ambitious growth plans outlined in its recently revealed Dubai Economic Agenda – D33.
- Visit www.sandtontimes.co.za for more stories.
The multi-year agreement between Visit Dubai and Real Madrid Club de Fútbol promises a plethora of exciting activations, special fan moments, and unique experiences that will resonate with supporters of both Dubai and Real Madrid. Beyond the thrill for fans, the partnership serves as a dynamic platform for both entities to explore new avenues of growth and contribute to Dubai’s rise as one of the top three global cities.
Issam Kazim, the Chief Executive Officer of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), and Florentino Perez, President of Real Madrid Club de Fútbol, formalized the partnership in a grand ceremony at the iconic Sala de Juntas in Ciudad Real Madrid. The event was graced by the presence of Jose Angel Sanchez, Chief Executive Officer of the club, and Emilio Butragueño, Real Madrid legend and Director of Institutional Relations.
We are very proud of this new partnership with Visit Dubai as the Club’s first Official Destination Partner. Dubai is a destination that strives for excellence in all its entertainment offerings, which is a value shared by the Club. We are delighted to bring this exciting tourist destination to our millions of Madridistas around the world.
// Director of Institutional Relations of Real Madrid, Emilio Butragueño
We are excited to begin our journey with Real Madrid as a global partner. This game-changing collaboration between Dubai and the greatest club in the world is built upon a shared vision and values, where every achievement serves as motivation to pursue new heights. With our aim to consolidate Dubai’s position among the top three global cities, this strategic alliance will harness the strengths of a leading destination and the world’s most celebrated team, to reaffirm Dubai globally as the best city to visit, live, and work in.
// CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), Issam Kazim
The partnership is not merely a symbolic gesture but part of Dubai’s broader strategy of fostering strong relationships, both within its public and private sectors. It builds on the longstanding partnership with Emirates since 2011 and aligns perfectly with the upcoming Real Madrid-themed park at Dubai Parks and Resorts, the largest theme park destination in the Middle East. The park, set to be the world’s first Real Madrid-themed park, will feature attractions such as a museum, amusement rides, football skill games, food and beverage outlets, and retail spaces selling official Real Madrid products.
Driven by our mutual dedication to excellence, leadership, talent, and innovation, we look forward to enjoying great success together and showcasing Dubai and Real Madrid’s winning spirit to the world.
// CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), Issam Kazim
As the synergy between Dubai and Real Madrid unfolds, it not only promises an exciting era for football enthusiasts but also cements Dubai’s reputation as a global destination that embraces excellence, innovation, and a winning spirit. The partnership stands as a testament to the power of collaboration between two entities committed to pushing boundaries and creating experiences that captivate hearts around the world.
Stand a chance to WIN with The Sandton Times.
Advertise on The Sandton Times today!
Head back to The Sandton Times Home Page for more stories.
