Apple’s September 2024 event unveiled a series of ground-breaking updates across its product line-up.

 

• Apple’s September 2024 event introduced the iPhone 16 series, featuring the A18 Pro chip, advanced camera systems, and Apple Intelligence for enhanced privacy and personalization.
• The Apple Watch Series 10 and Ultra 2 offer improved health tracking, faster charging, and advanced features for athletes, with new designs and sustainability efforts.
• New AirPods models include advanced audio features, noise cancellation, and hearing health enhancements, with a focus on environmental sustainability.
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Apple’s September 2024 event saw the new iPhone 16 series, Apple Watch Series 10 and Ultra 2, and new AirPods announced. These releases highlight Apple’s commitment to integrating advanced technology with user-centric features while maintaining a strong focus on privacy and environmental sustainability.

 

 

iPhone 16 Pro and iPhone 16 Pro Max

The iPhone 16 Pro and iPhone 16 Pro Max were introduced with several major upgrades. Both models are powered by the A18 Pro chip, which significantly enhances performance and energy efficiency. This new chip supports advanced camera systems, high-end gaming graphics, and system-wide AI capabilities, making the devices faster and more capable.

 

One of the standout features is Apple Intelligence, a generative AI system designed to personalize user experiences while ensuring privacy through Private Cloud Compute. This system includes innovative tools such as Writing Tools for enhanced content creation and notifications summarization for better management of alerts. Additionally, Siri has been redesigned with deeper integration and a new interface, providing a more intuitive and responsive experience.

 

In terms of photography, the iPhone 16 Pro models feature a 48MP Fusion camera system with 4K120 fps video recording in Dolby Vision and a 5x Telephoto camera. The improved camera capabilities are complemented by studio-quality microphones, extended battery life, and a sleek titanium design with ultra-thin borders.

 

Pre-orders for the iPhone 16 Pro and iPhone 16 Pro Max begin on 13 September 2024, with the devices hitting stores on 20 September 2024.

 

iPhone 16 and iPhone 16 Plus

The iPhone 16 and iPhone 16 Plus are designed for users seeking a balance of performance and affordability. Both models are equipped with the A18 chip and Apple Intelligence, offering enhanced photo and video capabilities, including Camera Control for intuitive interactions and object recognition. The 48MP Fusion camera system includes two optical-quality cameras and a new Ultra Wide lens for macro photography.

 

The iPhone 16 series features bold colors and improved durability, with more than 30% of the materials used being recycled. The new Action button offers quick access to key features, and pre-orders start on 13 September 2024, with availability from 20 September 2024.

 

Apple Intelligence

Launching next month with iOS 18.1, iPadOS 18.1, and macOS Sequoia 15.1, Apple Intelligence is a significant leap forward in personal AI. This system combines generative AI with on-device processing and Private Cloud Compute support for more complex tasks, ensuring user data remains private. Features include advanced writing tools, smarter photo and video search capabilities, and the ability to create custom movies and clean up photos.

 

Siri has been upgraded with richer natural language understanding, improved context retention, and a new interface across Apple devices. Future updates will introduce tools like Image Playground for creating images from sketches and Genmoji for custom emojis. Apple Intelligence is initially available in U.S. English, with additional languages rolling out in the coming years.

 

Apple Watch Series 10 and Ultra 2

The Apple Watch Series 10 features a slimmer design and a larger, more advanced display. It includes new capabilities such as sleep apnea notifications, faster charging, and enhanced fitness insights. Powered by the new S10 SiP and a 4-core Neural Engine, the Series 10 supports intelligent features like on-device Siri, a double-tap gesture, and safety tools including Crash and Fall Detection. The watch’s new water depth and temperature sensors, along with a Tides app, make it ideal for water enthusiasts.

 

The Apple Watch Ultra 2, designed for athletes and adventurers, now comes in a sleek black titanium finish. WatchOS 11 introduces advanced workout metrics, sleep apnea notifications, and the Tides app. The Ultra 2 also supports open water activities through the Oceanic+ app and features the Apple Watch Hermès Ultra 2, which includes a luxurious nautical design and a band made from recycled titanium.

 

The Apple Watch Series 10 and Ultra 2 are available for pre-order starting from iStore from today, ahead of the originally scheduled date of 13 September 2024.

 

New AirPods

Apple has also refreshed its AirPods lineup. The AirPods 4, available in standard and Active Noise Cancellation (ANC) models, feature an advanced open-ear design and improved comfort. They include a low-distortion driver, high dynamic range amplifier, and Personalized Spatial Audio with dynamic head tracking. The AirPods Max now come in five new colors and include USB-C charging for convenience.

 

The AirPods Pro 2 will introduce groundbreaking hearing health features, including Active Loud Sound Reduction, a clinically validated Hearing Test, and a new over-the-counter Hearing Aid feature. These enhancements aim to address hearing loss with personalized adjustments and real-time audio enhancements.

 

The new AirPods will be available for pre-order from 13 September 2024, with availability starting 20 September 2024.

 

South African Release

In a country first, iStore South Africa will launch the iPhone 16 range on 20 September 2024, aligning with major markets like the United States and the United Kingdom. This milestone positions South African consumers at the forefront of tech innovation. The iPhone 16 range, along with the Apple Watch Series 10, Ultra 2, and new AirPods, will be available from iStore South Africa on the same day as the global release, with pre-orders opening on 13 September 2024 or sooner.

 

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