HONOR has officially launched its latest addition to the Number Series – the HONOR 200 Series, comprising the HONOR 200 Lite, HONOR 200, and HONOR 200 Pro in Sandton.

• This new line-up is designed to be an accessible mid-range option that delivers flagship-level performance.
• A key selling point is an impressive studio-level portrait photography experience.
• Both the HONOR 200 Pro 5G and HONOR 200 5G will be available from 1 August 2024.
• Visit www.sandtontimes.co.za for more stories.

HONOR hosted an exclusive launch event unveiling the devices to a host of media, stakeholders, and friends of the brand in Sandton. Whilst the welcome canapes were few, the launch featured everything but the kitchen sink, ticking the South African sprinkled marketing box without exception, from a Chinese South African dance opening with festive dragons, a collaboration with a local fashion designer, a magazine cover partnership, announcement of a sponsorship of a local football team, support for a youth empowerment project, local opera singers singing Itaglish, a fashion show, traditional performers dancing to Johnny Clegg and well stocked bars.

A key highlight of the event, in-between the assemblage of announcements, was the product briefing, where HONOR detailed what sets the HONOR 200 Series apart from competitors. The series’ standout feature is its collaboration with Studio Harcourt, a Parisian portrait photography house renowned for its black-and-white portraits of stars. Together, they co-engineered the HONOR AI Portrait Engine. This innovative mode leverages HONOR’s AI technology to emulate Studio Harcourt’s iconic lighting and shadow effects, transforming a 2-hour photo-shoot process into a few simple steps.

The flagship model, the HONOR 200 Pro, is equipped with advanced hardware and AI-powered software capable of recognizing the subtlest nuances of lighting. It features a 50MP Portrait Main Camera with a Super Dynamic H9000 Sensor, allowing users to capture crystal-clear images with the perfect balance of light and shadows. The device also includes a 50MP Portrait Telephoto Camera with a customized Sony telephoto sensor, ensuring even the tiniest details are captured on distant objects.

Attendees had the opportunity to experience the product first-hand through an interactive showcase featuring large photo booths and device stations. This allowed them to witness the impressive studio-level capabilities of the devices up close.

The HONOR 200 Pro offers a seamless and hassle-free experience with 12GB of RAM and a 512GB storage drive. Running on MagicOS 8.0, it provides AI-powered smart functionalities like Magic Portal, Magic Capsule, and Magic Ring to enhance the user experience. Although it runs on Android OS, the HONOR 200 Pro stands out with its Snapdragon 8 Series Mobile Platform, boasting a CPU clock speed of up to 3GHz for smooth graphics rendering and real-time responsiveness. Its 5200mAh Silicon-Carbon Battery provides up to 61 hours of use on a single charge, ensuring uninterrupted game-play.

While the HONOR 200 Pro offers top-tier features, the HONOR 200 also stands strong with similar camera capabilities. It sports a slightly smaller 6.7-inch AMOLED quad-curved display with a peak brightness of 4,000 nits and a 120Hz refresh rate for smooth and vibrant visuals. Under the hood, it is equipped with a Snapdragon 7 Gen 3 processor, up to 12GB of RAM, and 512GB of storage. It also features a 5,200mAh battery for hours of uninterrupted usage.

The HONOR 200 comes in Moonlight White and Black, while the Pro is available in Ocean Cyan and Black. The HONOR 200 Pro 5G and HONOR 200 5G will be available at the recommended retail prices of R19’999 and R15’999, respectively. The HONOR 200 Lite is already on shelves across the country, priced at R9’999.

Purchasing the HONOR 200 or HONOR 200 Pro includes free gifts valued at R6’999, such as an HONOR SuperCharger with a cable, a screen protector, free postal repair with pickup and delivery service, a 3-year battery health protection warranty, and a 180-day screen accident warranty (excluding labour fees).

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