The Sandton Times | Vans Launches Flagship Store In Sandton City

Vans, the skate and lifestyle brand, officially launched its latest flagship store on 20 July 2024 in Sandton City.

This new store represents the evolution of Vans’ 3.0 concept, offering an enhanced retail experience that combines community, creativity, and cutting-edge design.

Building on the success of its previous location within Sandton City, Vans has taken a bold step forward with this new flagship store.

The store’s design pays homage to Vans’ rich heritage while pushing the boundaries of traditional retail environments.

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In a ground-breaking move, the Sandton City flagship store is the first Vans location to carry skate hard goods, catering to skaters of all levels. Now, skaters in Johannesburg can easily find decks, trucks, wheels, and other essential gear from renowned global brands, items that were previously difficult to find locally.

The store features distinct areas dedicated to various aspects of the brand, including Skate, MTE (Made for The Elements), Life & Style, Vans Premium, and Seasonal Stories. These sections create immersive experiences that highlight the best of what Vans has to offer.

The grand opening event was a celebration of skate culture and style, attracting a diverse crowd that included friends of the brand, skateboarders, and winners from Vans’ Instagram competition. Image: Vans

Highlights of the opening included a mural painting by Njabulo Hlophe, inspired by local landmarks. Njabulo also led a station where attendees could create art on skate decks. Skate-themed treats, mystery discounts on Vans gear (with some lucky attendees winning up to 100% off their purchases), and an appearance from the Vans South Africa skate team added to the excitement. Guests left with goodie bags worth over R2’000, featuring Vans accessories in a custom tote bag designed by Njabulo.

The brand’s action sports footwear, apparel, and accessories are sold in more than 100 countries through a network of subsidiaries, distributors, and international offices. With over 2’000 retail locations worldwide, including owned, concession, and partnership doors, Vans continues to expand its reach and influence in the world of skate and lifestyle fashion.