Maserati has released an edgy short-film featuring their a new global brand ambassador: David Beckham.
- David Beckham visited South Africa a few years back to release a new Single Grain Scotch Whisky, Haig Clubman.
- He is ranked as one of the richest athlete’s in the world.
- The Levante is the first SUV made by Maserati.
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Global sporting icon, philanthropist, businessman and style trailblazer David Beckham features in a new brand-film by Maserati, joining the Italian carmaker on the next leg of its journey, breaking convention and adding an edge to its latest communication.
The Brand is moving forward, inaugurated a new Era. Maserati is driven to challenge the status quo being innovative by nature, powered by passion, and unique by design. The partnership with David is the embodiment of all these values.
// Maserati Chief Marketing Officer, Paolo Tubito
As a warm-up to the partnership between Maserati and David Beckham the film shows David performing an audacious act of driving in a Maserati Levante Trofeo, doing the unexpected.
The new Trofeo Collection, comprising Ghibli, Quattroporte and Levante, is equipped with a powerful 580 hp V8 engine. The top-of-the-range is the new MC20 super sports car, powered by the ground-breaking Nettuno V6 engine, incorporating F1-derived technologies now made available in the power unit of a standard production car for the first time.
It’s an exciting time for me to begin this partnership with Maserati; an iconic Italian brand which shares my appreciation for the very best innovation and design. I’m looking forward to working closely with the brand at such a pivotal time in their history and continuing their growth on a global scale.
// David Beckham
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