Dealer Of The Year

Toyota Announces 2022 Dealer Of The Year Award Winners In Sandton

Toyota South Africa announced the winners in its annual Dealer Of The Year Award at a formal event at the Sandton Convention Centre this month.


  • The line-up of winners showed a collective dedication and commitment to continuously be the best at what they do, according to Toyota.
  • Bringing together senior leadership, Group Managing Directors, Dealer Principals and Toyota South Africa staff.
  • LEXUS DEALER OF THE YEAR and HINO DEALER OF THE YEAR were also recognised on the night.
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Taking the TOYOTA DEALER OF THE YEAR award, Kefemetswe Ntshwabi at the helm of Halfway Toyota Chobe in Botswana, lead the way in customer service, resulting in a victory for the Toyota dealership, which started from humble beginnings.

It is true that dynamite comes in small packages. This year’s Toyota Dealer of the Year recipient is one where Leopard, Buffalo and Warthog inspecting the new models in the Toyota showroom is not an uncommon sight. Congratulations Kefemetswe and thank you for your dedication to the Toyota brand.

// Senior Vice President of Sales and Marketing at Toyota South Africa Motors, Leon Theron


2022 had been yet another challenging year with tough trading conditions. The LEXUS DEALER OF THE YEAR AWARD was awarded to the dealer that performed exceptionally in all aspects of the business. This achievement required a dedicated effort and a balanced approach that aligned with the core philosophy of the Lexus Brand namely: Experience Amazing.


Dealer Of The Year
Celebrating Lexus Dealer of the Year from left to right are Leon Theron, Shane Grant, Brian Jones, Christopher Jones, George Baikie, Shinichiro Otsuka and Andrew Kirby. Image: Toyota South Africa

This year’s winner, for the third consecutive year, not only managed to grow their new vehicle sales by 11% through a focus on available models and innovative marketing but also managed to achieve a pre-owned to new vehicle sales ratio of more than 1.6 to 1. From a customer services perspective, they managed to grow their service business by 16%. All of this was supported by an overall improvement in their Customer Experience rating. Christopher Jones of Lexus Fourways went home with the coveted Lexus Dealer of the Year title.

A performance like this, for the third consecutive year, requires visionary leadership and a passionate, dedicated team, key attributes that are firmly entrenched in this dealer’s DNA. It is an absolute pleasure to reward this outstanding performance and give this team the recognition they so rightfully deserve.

// Senior Vice President of Sales and Marketing at Toyota South Africa Motors, Leon Theron


As a first-time winner, the HINO DEALER OF THE YEAR showed a commitment to perfection while challenging the status quo, according to the criteria. The winning dealership achieved between 106% and 109% of their Sales, Parts and Service targets. Although they were not winners in any of the categories, they were always a top contender in each category. Robert Pringle of Hino Isando took the Hino Dealer of the Year title for 2022.

The Dealer Principal is a Hino ambassador and continuously motivates his team. He embraces Hino Total Support and the team at the dealership is always willing to walk the extra mile to ensure total customer satisfaction.

// Senior Vice President of Sales and Marketing at Toyota South Africa Motors, Leon Theron


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