Sondag Collective has officially launched, with contemporary elegance and refined design in the world of fashion.

• This fresh brand, founded in Cape Town, is quickly carving out a space for itself in the premium swimwear market.
• Sondag Collective focuses on minimalist aesthetics, premium materials, and timeless designs.
• The new swimwear brand blends style and substance, looking to elevate beachwear to a new level of sophistication.
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Sondag Collective aims to redefine luxury swimwear by focusing on minimalist designs that will never go out of style. The brand is dedicated to producing pieces that are as beautiful as they are functional, allowing wearers to move seamlessly from beach to poolside lounge without ever sacrificing elegance. Every item in the collection is carefully crafted, blending timeless silhouettes with a subtle nod to South African heritage, creating a distinctly modern yet deeply rooted aesthetic.

Sondag Collective’s debut collection introduces a selection of refined and versatile pieces that embody the brand’s commitment to understated luxury. This first offering includes sleek one-pieces, classic bikini sets, and innovative separates, all designed with the modern woman in mind. Each piece is available in a curated colour palette inspired by nature and South Africa’s stunning landscapes. From ocean blues to rich earth tones, these colours evoke the country’s diverse beauty while remaining universally flattering.

The philosophy behind Sondag Collective is simple yet profound: create swimwear that transcends seasons. The brand’s core belief is that swimwear should be an extension of one’s personal style, a piece of clothing that complements the natural form while exuding confidence and elegance. This approach allows the wearer to feel both empowered and comfortable, no matter the setting. Sondag Collective’s designs are meant to make every woman feel effortlessly chic, whether lounging by the pool, relaxing at the beach, or enjoying a sunny getaway. Founder and Creative Director Cleo de Gennaro explains the brand’s ethos.

We believe that swimwear should be an extension of one’s personal style, embodying a balance of elegance, simplicity, and functionality. Our pieces are thoughtfully designed to complement the natural form and make every woman feel both empowered and comfortable. Sondag Collective is about more than just swimwear; it’s about curating an experience of luxury that remains effortless and accessible.

// Founder and Creative Director of Sondag Collective, Cleo de Gennaro

Key pieces in the debut collection include:

• Leo One-Piece: A timeless, sculpted silhouette that exudes sophistication with clean lines and a flattering fit. The Leo One-Piece is perfect for those who appreciate elegance and simplicity, and it’s designed to make every woman feel confident in her own skin.
• Stella Bikini Set: This versatile set combines minimalist design with subtle details, making it ideal for mixing and matching. The Stella Bikini Set can easily transition from poolside lounging to a beachside stroll, providing effortless chic in any setting.
• Luna Bikini Set: Designed with the sun-chaser in mind, the Luna Bikini Set features ultra-thin straps for optimal tanning and a chic, effortless look. Whether you’re catching rays by the pool or taking a walk along the beach, the Luna set is the epitome of relaxed luxury.

These pieces, alongside the rest of the collection, reflect Sondag Collective’s dedication to creating swimwear that’s both functional and beautiful.

In addition to timeless design and elegance, Sondag Collective prioritizes the use of premium materials to ensure the highest level of quality. Each piece in the collection is meticulously crafted with attention to detail, ensuring a luxurious feel and a flattering fit.

Sondag Collective’s collection is available exclusively on the brand’s official website.

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