Sandton Times Hour

Sandton Times Hour Edition 86 Podcast Show Notes

The only radio show and podcast dedicated to Africa’s richest square mile, the weekly SANDTON TIMES HOUR brings the pages of The Sandton Times to life with an array of entertaining and informative interviews, every week on Mix 93.8 FM, Mondays at 7pm.


  • Award-winning musician, J’Something, shares the details of his latest space ARTISTRY, under development at the new Black Brick phase in Sandton.
  • Greg Bailie, Agency Partner at TikTok South Africa provides insights into the ever-growing platform.
  • EGG CEO Paul Simon and Co-Founder Arie Fabian talk about their new retail experience.
  • John-Paul Nobrega, Founder and CEO of RADA chats about the launch of ‘RADA Unearthed – Volume Two’.
  • Visit for more stories.


THE SANDTON TIMES HOUR is the go-to weekly digest on greater Sandton including fabulous food spots, luxurious lifestyle bits, first-hand travel tips, motoring notes, and world-class entertainment. In this week’s episode [Edition 86 | Week 40] The Sandton Times covers an array of topical news as well as these interviews:


ARTISTRY at BlackBrick with award-winning musician, J’Something

Sandton Times Hour
Award-winning musician, J’Something has partnered with hotel and apartment network, BlackBrick to conceptualise Artistry – where a night out on the town will be a full cultural immersion in one building – is set to ignite the entertainment scene in Sandton in early 2023. Image: J’Something

Artistry is a three-level experience which will take guests on a journey from the rooftop restaurant, then on to the middle level for live music and theatre performances and, finally, to the street-level lounge bar for an unforgettable after party.


The Rooftop will include an eatery, bar, pool and outdoor cinema. This is the meeting place, the spot where friends gather to celebrate life and the philosophy of living freely over pre-dinner drinks and great flavourful food that people can relate to whilst enjoying the surrounding city views. The menu will take a purist approach to classics like steak and potatoes or fish and chips, pizzas, burgers – but all will be prepared with finesse.


The 100-seater Theatre is intended as the birthplace of original ideas and will be home to a variety of performances ranging from unplugged music and theatrical performances to comedy shows, movie premieres and unique curated talks.


So, what happens once Artistry guests have eaten their favourites from a menu filled with classic dishes and watched an exceptional performance, but they are not ready to call it a night? It’s time to listen to really good vinyl set from some of SA’s pioneering DJ crew at the AfterParty Bar which is filled with delicious monsters and opens onto a planted terrace. The perfect spot to sip on a selection of classic cocktails over conversations dissecting the thought-provoking performance in the Theatre or just shooting the breeze. Essentially guests at the AfterParty level of Artistry can set the tone for the way they want to end a night on the town.


From an economic perspective, this development could be the catalyst for the rebirth of Sandton not just as a business node, but as a cultural node too attracting a new generation of South Africans and visitors from around the globe. Artistry is a major cultural investment following the financial investment of buyers into the BlackBrick Sandton development in excess of R500-million over the last three years, making this the best-selling development in Sandton. The new creative partnership is an extension of the BlackBrick ethos. This would be the alchemy of Artistry.


For more information visit the Artistry website.


TIKTOK with Agency Partner at TikTok South Africa, Greg Bailie

Sandton Times Hour
Head of Turkey, Africa & Gaming, Global Business Solutions, TikTok – METAP, Scott Thwaites at the #WhatTheTok event hosted in Sandton. Image: The Sandton Times

Over the past year, brands have found success resonating with the TikTok community not because they had the glossiest ad or the biggest names in their campaign, but because of their ability to creatively engage and connect with users through feelings, actions and sounds.

The magic of TikTok is not just the chance to create, but the chance to discover and to be found. With TikTok For Business, our goal is to give marketers the tools to be discovered and connect with the broader communities around them. Brands are an important part of the TikTok experience, whether they are starting trends or connecting communities, they are creating authentic audiences built on the foundation of sharing joy. They are embracing the creative and authentic spirit of TikTok, and giving users a new way to discover and engage with the products they love.

// Head of Turkey, Africa & Gaming, Global Business Solutions, TikTok – METAP, Scott Thwaites


TikTok has identified four key drivers that are shaping shifts in the marketing landscape:


From Measuring Reach To Measuring Connection
Mass reach and frequency ad campaigns are not enough to move ad-fatigued consumers to take action. The lack of innovation in advertising has trained us to tune out. Relevance and authentic connection is what matters, and that is what TikTok can bring to a brand’s marketing.


From Passive Audience To Immersed Creators
While second-screen content consumption might have been the norm a few years ago, with TikTok, we’re seeing more immersion than ever before, which is leading to a more engaged and more entertained audience who is willing to create content with brands – this allows brands to speak with their audience, rather than at their audience, creating a two-way engaging conversation with the community.


From Transactional Commerce To Consumer Commerce
Shopping is moving away from transactional commerce to Community Commerce, the digitization of word of mouth. Consumers are no longer interested in ads that aim to interrupt and sell – they are looking for a more experiential and genuine shopping experience that is based on trust, authenticity and communication. Every month billions of people across the world come to TikTok to share real moments from their lives. While doing so, creators are sharing their honest opinions about products and services, which resonates with other users.


A testament to this impact is #TikTokMadeMeBuyIt, which has racked up over 12 billion views, becoming one of the world’s fastest growing shopping phenomenons. A few examples of diverse products that TikTok made people buy include mascaras, jeans, feta cheese, skin care products, and many more.


From Witnessing Culture To Creating Culture
Finally – perhaps the most important shift of all; brands are shifting from simply witnessing culture and attempting to keep up – to actually being a part of the conversation and even sparking cultural movements.


Opening EGG with CEO Paul Simon and Co-Founder Arie Fabian

Sandton Times Hour
EGG has secured space with Rich Mnisi, along with an array of top global and local fashion brands. Image: EGG

EGG is not just aiming to be a department store. It’s aiming to be a fresh, local community, offering 3000m2 of award-winning retail space for the future with an omni-channel shopping experience. The new store launches on September 29 at The Zone, Rosebank, elevating local and international creators for an audience excited to explore them.


RADA UNEARTHED – VOLUME TWO with Founder and CEO of RADA, John-Paul Nobrega

Sandton Times Hour
John-Paul Nobrega, Founder & CEO of RADA, is a qualified Chartered Accountant and one of the founding members of RADA, responsible for its financial and strategic direction. Image: RADA

RADA is a non-profit organisation committed to the eradication of society’s gravest and most pressing social ills. RADA is an acronym for rape, alcohol, drug, abuse and aims to be a place of renewal. At RADA, the focus is on self-responsibility and self-awareness, an important attribute that can redefine the way we treat others.


RADA Unearthed is the third album in a unique fundraising effort, with royalties earned from airtime and streaming plays going towards the many RADA initiatives.


Get the full RADA Unearthed – Volume 2 playlist on the RADA Unearthed website.



  • DJ Kent ft. Dominic Neill – Love You Still
  • MI CASA – Jika
  • Caroline Borole feat. Malie Kelly and the East Rand Youth Choir – Undefeated


The Sandton Times Hour is released every week, on these major Podcast platforms and on The Sandton Times Homepage:


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Sandton Times Correspondent

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