Natasha Joubert

Natasha Joubert: What We Know About The New Miss South Africa 2023

Natasha Joubert, a 26-year-old trailblazer from Rooihuiskraal North in Tshwane, has been crowned Miss South Africa 2023.


  • Her remarkable journey is a testament to her resilience, determination, and unwavering commitment to creating positive change in her community and beyond.
  • In Natasha Joubert, South Africa has found not only a beauty queen but also a beacon of hope and empowerment for quite some time.
  • She has been making waves in the world of beauty pageants, business, and empowerment.
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Natasha’s entry into the world of beauty pageants began with her participation in various competitions. Her accolades include winning Miss Globe South Africa, securing a spot in the Top 5 of Miss Globe, and clinching the title of Miss Rivonia 2018. However, it was her journey in Miss South Africa 2020 that truly solidified her status as a force to be reckoned with. Now, she carries the crown and title of Miss South Africa 2023.


Natasha Joubert
Natasha emerged as the second runner-up, earning her a well-deserved place on the international stage as Miss Universe South Africa in 2020. Image: Miss South Africa Organisation

Natasha’s path to success has been marked by personal challenges, including battles with depression. In the face of these difficulties, she made the courageous decision to prioritize her mental health and underwent a transformative journey of growth and self-discovery. Through her own experiences, Natasha realized the importance of sharing her story and offering support to others facing similar struggles. Her journey exemplifies the strength and resilience that make her a true inspiration.


At just 19 years old, Natasha embarked on a remarkable entrepreneurial journey by establishing her own company, Natalia Jefferys. As a business owner and fashion designer, she has used her platform to uplift and empower young women. Her company’s initiative to design and create dream matric dance dresses for those who lack the means, showcases her commitment to making a meaningful difference in her community.


Natasha’s academic pursuits have been equally impressive. She holds a B.Com Marketing Management degree from Boston City Campus, a testament to her dedication to both her education and her entrepreneurial endeavours. As a business owner and fashion designer, Natasha’s ambition and determination are evident in her work ethic and achievements.


Natasha Joubert
Much like Rolene Strauss, Natasha Joubert placed in the Top 5 at Miss South Africa 2020, only to return to the pageant three years later to take the crown. Image: Miss South Africa Organisation

Natasha’s advocacy extends beyond personal triumphs to societal change. She believes that the Miss South Africa pageant should be more inclusive and representative of the diverse South African population. Her own experiences, including overcoming challenges such as losing her family home and her father at a young age, have shaped her perspective and fuelled her commitment to creating a platform where everyone’s stories can be heard and celebrated.


Natasha’s message to young girls and women in South Africa is one of empowerment and self-belief. She encourages them to rise above their circumstances, define their own paths, and embrace their uniqueness. Natasha’s journey from a tomboy karate enthusiast to a beauty pageant trailblazer and successful businesswoman is a testament to the power of resilience, determination, and self-acceptance. Her story serves as an inspiration to all those who dare to dream and strive for greatness.


Her journey embodies the spirit of resilience and determination, showcasing the transformative power of embracing one’s challenges and using them as a catalyst for positive change.


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Sandton Times Correspondent

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