SA Rugby has teamed up with Monster Energy, the global energy drink, in a multi-year partnership that is set to energise South Africa’s rugby teams and their fans alike.
- This partnership includes Monster Energy becoming the official energy drink sponsor of the Springboks, as well as other national teams.
- The Springboks, already a force to be reckoned with in the world of rugby, are set to benefit from this alliance as they head to the 2027 Rugby World Cup and beyond.
- Whether on the field or in the stands, fans can look forward to an exciting new chapter in South African rugby.
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Monster Energy, known for its bold and high-energy brand, has long been associated with pushing boundaries and supporting athletes who embody determination and resilience. It’s no surprise, then, that this partnership is a perfect fit, considering the deep South African roots of Monster Energy’s leadership. The company’s success is largely due to the vision of two South Africans, Rodney Sacks and Hilton Schlosberg, who co-founded Monster Beverage Corporation. Their shared passion for excellence, innovation, and high-performance sports will now be reflected in the partnership with South African rugby.
Chairman and Co-CEO of Monster Energy, Rodney Sacks, expressed his excitement about the collaboration.
We are immensely proud to announce our partnership with the World Champions of Rugby, the Springboks. South African Rugby, across all forms of the game, embodies first-class performance and the pride of a nation. Through our partnership with the national teams, Monster Energy will be bringing fans closer to their heroes and celebrate our shared passion for the Men, Women, and Under 20s, who pull on the world-renowned shirt. We can’t wait to get started.
// Chairman and Co-CEO of Monster Energy, Rodney Sacks
The four-year partnership brings Monster Energy closer to the action, providing commercial rights, branding, and activation opportunities that will engage rugby fans in thrilling new ways. This alignment between Monster Energy and South African rugby highlights their shared values: performance, passion, and a commitment to excellence. Additionally, the partnership will include fan-centric initiatives, ensuring that supporters have unique access to their heroes both on and off the field.
We are delighted to welcome Monster Energy to our family of partners. Their energy and passion for the sport align with our values, and we look forward to working together to achieve success on the field.
// CEO of SA Rugby, Rian Oberholzer
Monster Energy’s bold approach to marketing and sponsorship is a natural fit for the high-intensity world of rugby. The company has long been involved in sports that push the limits of human potential, from extreme sports to mainstream athleticism, and now it has set its sights on one of the most revered teams in international rugby.
The partnership will kick off immediately, with the Castle Lager Incoming Series, where the Springboks will host Italy and Georgia in South Africa in July. These exciting home matches will mark the first local Tests with Monster Energy’s branding and support, setting the stage for an action-packed rugby season.
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