Iconic 22

Iconic 22: First Limited Edition Items At Sandton City Revealed

Africa’s most iconic centre, Sandton City, is taking shopping one step further with a new campaign, aptly titled Iconic 22, that offers visitors to the centre an array of unique, signature retail experiences, unlike any other available elsewhere.


  • Iconic22 Campaign features signature retail experiences with new limited-edition offerings being released every week.
  • All shoppers who make an Iconic 22 purchase in the campaign period will go into a draw to win a R22’000 Sandton City gift card.
  • Emporio Armani, Dior Emporium, Desigual and more kick-off this week’s Iconic 22 shopping experience.
  • Visit www.sandtontimes.co.za for more stories.


More than a collection of offerings, the multi-sensory Iconic 22 experience will provide shoppers with bespoke, chic new ways to enjoy their favourite brands, all of which are exclusive to the centre and in some instances, will not be repeated again. With new brand initiatives launching every Tuesday.


Iconic 22
Sandton City shoppers will enjoy the crème de la crème of the world’s most coveted retail brands in the most sensational ways. Image: The Sandton Times

We can’t wait for shoppers to enjoy the unique selection of offerings that have been carefully curated for the Iconic 22 campaign, knowing that there is something to suit all tastes.

// General Manager of Sandton City, Preston Gaddy


Here are the First 4 Limited Edition Offerings At Sandton City:


Dior Emporium
Starting this week, March 8, the recently opened Dior Emporium, which houses its sought-after luxury skincare, fragrance and makeup ranges, will enable fragrance aficionados to take home not only the best in French fragrances, but one personalized with their name engraved on the bottle. The personalization is done swiftly in-store, on either a 100ml classic fragrance or a 250 ml La Collection Prive fragrance. Additionally, an exclusive gift with purchase applies with every item bought at the boutique until March 15, or while stocks last.


Emporio Armani
Luxury travellers that are eager to resume their voyages will certainly appreciate the luggage housed in Emporio Armani. From March 15 – 22, collectors of the iconic Italian brand have the opportunity to make a statement with their name embossed on one of the brand’s signature #MyEA Emporio bags. A variety of size options are available.


Known for taking the world’s most vibrant colours to new heights through its distinctive designs, Desigual will treat shoppers with an indulgent gift with purchase. Purchasers of any fashion item from the iconic label will be treated to both a gift card and an exclusive set of handmade earrings, the ultimate accessory with which to adorn their outfits, from March 22 – 29, or while stocks last.


For those who enjoy stepping out in style, the Preview footwear boutique is the quintessential destination for luxury footwear, accessories and apparel. For a limited time, between March 22 – 29, Karl Lagerfeld footwear and accessories will be available with a 20% discount.


Sandton City’s Iconic 22 exclusive offers will continue for the next few months with Tuesdays becoming “choose days” as an additional 22 limited edition, customed-crafted gifts and complimentary parking apply to the first 22 people that purchase each week’s special offer. To redeem these items, simply visit the Iconic 22 counter in the Protea Court on level four after making your purchase.


Sandton City Shopping Centre is renowned amongst both local and international visitors as one of Africa’s leading retail destinations. The shopping centre is home to over 300 of the most exciting local and international brands and presents you with a world of luxury in the exclusive Diamond Walk.


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Picture of Sandton Times Correspondent

Sandton Times Correspondent

Curated content from The Sandton Times newsroom desks.


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