In an exciting development that underscores its commitment to nurturing local creativity and design, H&M Home has unveiled an inspiring collaboration with the renowned creative agency Clout/SA.

• This strategic partnership introduces a meticulously curated collection of interior décor and accessories, designed by accomplished South African artisans, to H&M’s dedicated Home store in Sandton City.
• These alliances have provided a platform for local brands to prominently feature their offerings within the Sandton-based H&M Home store.
• This initiative seamlessly complements the existing partnerships between H&M Home and esteemed South African brands such as Shopfox, Botanicus, Plantify, and Moodmakers.
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H&M Home has garnered acclaim for its ability to seamlessly blend contemporary design, impeccable craftsmanship, and affordability, all while maintaining a steadfast commitment to sustainability. This very ethos serves as the underlying connection between H&M Home’s lineup and the carefully selected South African brand partners. The outcome is a harmonious integration of modern aesthetics, sustainable design principles, and an acute attention to detail that resonates throughout the H&M Home collection.

Clout/SA stands as a dynamic catalyst for business-to-business interactions within the design sector. A key goal of the agency is to spotlight South African design excellence on a global stage. In addition to showcasing the nation’s creative prowess, Clout/SA fosters opportunities for collaboration among local design luminaries while simultaneously offering essential business mentorship to emerging talents.

Naturalis, a Cape Town-based company led by visionary Sandalene Dale Roberts, transforms traditional forms, including the iconic South African school chair, into captivating canvases adorned with intricate patterns.

Modern Gesture, guided by the innovative Candice Lawrence, pioneers distinctive lighting and homeware items through the fusion of upcycled timber and woven elements. Echoing this ethos, Plantr delivers contemporary architectural planters that serve as catalysts for healthier spaces and positive environmental impact.

H&M South Africa’s productive partnership with Shopfox continues to flourish, reinforcing the retailer’s dedication to championing small local brands with intention. The Shopfox offering at H&M Home spans ethically sourced pantry staples by Amble, locally grown and sustainably packaged tea from Ka Pa Tée, and handcrafted plant-based South African Indian spice blends and sauces from Artisanal Spice—each rooted in familial heritage and traditions. The assortment is further enriched by pottery kits by Luna & Clay, sustainable olive products from Kleinbergskloof, and beverages from Agora, emphasizing accessibility, ethical sourcing, and sustainable packaging.

Notably, H&M maintains a dynamic relationship with Botanicus, a distinguished florist celebrated for its Houseflowers by Botanicus brand. This exclusive assortment includes meticulously chosen single variety seasonal and preserved flowers and foliage, serving as an organic touch that graces H&M Home collections. The list of H&M Home’s esteemed local brand collaborators is further concluded with Plantify, specialists in indoor plants and accessories, and Moodmakers, purveyors of portable lighting solutions that seamlessly fuse style and practicality.

Enthusiasts of cutting-edge design can exclusively explore and acquire these remarkable collections at the standalone H&M Home store situated on Level 6 within Sandton City shopping center. For those seeking the H&M Home experience beyond Sandton, a selection of products from these collaborations can be found in select H&M stores across South Africa and online through the Superbalist platform.

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