Heineken has introduced Heineken Silver, a 4% beer which promises to be extra crisp, extra smooth, extra-refreshing and a first on the African continent.
- Crafted for a new generation, Heineken Silver looks to be an easy-to-drink beer, designed to be more accessible, for more consumers.
- The innovation behind Silver, claims to be one of the most significant innovations over the past 150 years of the Heineken brand.
- Heineken Silver hopes to captivate a younger audience that seek a beer that not only satisfies their taste buds but also aligns with their desire for moderation and style.
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Marcel Swain, Head of Marketing at Heineken, expressed his pride in introducing this new alcoholic beverage to Africa, where beer culture is vibrant and ever-evolving.
Heineken Silver, a lager, is brewed using an ice-cold process at -1°C and is the first of its kind to be introduced on the African continent. In essence, by bringing the new brew to South African shelves Heineken Beverages aims to cater to the diverse market in South Africa while recognising the immense potential for the product to grow in the African market.
Heineken believes that the unparalleled smoothness, providing an elevated drinking experience and through a distinctive brewing process, is what sets Heineken Silver apart – a refreshing beer that achieves an extraordinary level of crispness that tantalises the taste buds with each sip.
This year marks a significant milestone – the incredible 150 year celebration of the Heineken brand – it’s only fitting that we launch Heineken Silver in celebration of our birthday. This new offering presents our unwavering commitment to delivering exceptional quality and an unmatched taste experience to our consumers. We know our customers will love the new addition to the family.
// Head of Marketing at Heineken, Marcel Swain
The 4% premium lager will be available nationwide, including popular bars, restaurants local liquor stores.
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