The Gautrain Management Agency (GMA), an agency established to manage the implementation of Africa’s first high-speed rail system, the Gautrain, has once again set a precedent by becoming the first organization to secure a space on The Sandton Times through a Brand Residency.
- This exciting partnership will provide the GMA with a permanent premium presence on the esteemed platform, offering a unique opportunity for constant communication and the latest brand announcements.
- The Brand Residency property on The Sandton Times is a competitively-priced, year-long solution that enables businesses to maintain an “always on” presence with a mix of engaging content, and social media outreach.
- By taking a space on the homepage with a click-through option, the GMA will enjoy category exclusivity, ensuring maximum visibility and brand alignment.
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Since its launch in June 2010, the Gautrain has revolutionized public transport by offering safe, reliable, and comfortable travel options. Situated within a short walk from attractions like Nelson Mandela Square, the Sandton Convention Centre, Alto234, Mushroom Farm Park and an array of 5-star hotels, the Gautrain Sandton Station serves as a convenient transportation hub, connecting travelers to various destinations, including OR Tambo International Airport, Pretoria, Centurion, Park Station, and Rosebank.
The partnership with The Sandton Times allows the GMA to further enhance its brand presence and engage with a diverse audience. As a leading voice in greater Sandton, The Sandton Times provides businesses with an opportunity to enhance their digital presence, offering front page exposure and the chance to publish and promote content throughout the year to both a local and international audience. In addition, content from the GMA will be distributed via The Sandton Times’ weekly mailer, ensuring wide-reaching dissemination of important announcements and updates.
With an exclusive company showcase designed and set up according to the GMA’s needs, this partnership serves as an ideal platform to drive traffic to the Gautrain’s website and latest content. By maintaining a fresh, up-to-date presence in the public eye, the Gautrain will continue to solidify its position as a leading provider of transportation solutions in Africa.
The Gautrain’s commitment to innovation, convenience, and customer satisfaction aligns seamlessly with The Sandton Times’ ongoing efforts to showcase top companies and their impactful contributions to greater Sandton. Through this Brand Residency, the GMA will enjoy an ongoing presence online, enabling us to effectively communicate key developments and initiatives to a wide range of stakeholders.
The Sandton Times plays a vital role in both informing and building the Sandton community and as an organisation that has been operating in the Sandton area and beyond for 13 years, we could not miss an opportunity to secure the Brand Residency. We will use the platform to highlight Gautrain’s world-class service and a range of initiatives that form part of our purpose to transform spaces, people and the economy through mobility.
// Gautrain Management Agency (GMA) CEO, William Dachs
The GMA’s decision to secure the first Brand Residency on The Sandton Times homepage is a testament to their dedication to staying at the forefront of their industry. By partnering with The Sandton Times, the Gautrain Management Agency is poised to reach new heights of brand communication and engagement, solidifying its position as a pioneer in Africa’s transportation sector.
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