LVMH, a world leader in luxury, will become a Global Partner of Formula 1 in a 10-year deal starting next season.

• As Formula 1 (F1) approaches its monumental 75th anniversary in 2025, this equally historic announcement has set the motorsport world abuzz.
• This ground-breaking partnership will bring together the crème de la crème of luxury and high-performance racing, merging the worlds of speed, creativity, and elegance in an unprecedented way.
• LVMH Maisons such as Louis Vuitton, Moët Hennessy, and TAG Heuer will play integral roles in this grand collaboration, promising a unique blend of thrilling sport and timeless luxury.
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As Formula 1 enters its diamond jubilee, it continues to enjoy unprecedented global popularity, captivating fans not only as a motorsport spectacle but as a cultural phenomenon. From the high-speed thrills on the track to the glitzy off-track lifestyle, Formula 1 has become a bridge between sport and entertainment, making this partnership with LVMH a natural fit. LVMH, with its deep-rooted heritage in craftsmanship and luxury, shares Formula 1’s values of innovation, high-performance, and excellence. Together, they hope to elevate the fan experience and push the boundaries of what the sport can offer.

At the core of this 10-year deal is a mutual commitment to excellence, innovation, and artistry, according to an official announcement. Formula 1 has always represented the pinnacle of engineering, speed, and precision, while LVMH embodies the height of luxury, craftsmanship, and creativity. By joining forces, they aim to provide fans, enthusiasts, and clients with unparalleled experiences that go beyond racing – merging thrilling wheel-to-wheel action with the refined art of living.

LVMH’s involvement in Formula 1 will be multifaceted, with each Maison contributing its unique savoir-faire to enhance the partnership. Louis Vuitton, synonymous with luxury and travel, is expected to add its distinctive touch to the world of F1, potentially through bespoke creations and limited editions that celebrate the rich heritage of both brands. Moët Hennessy, a name that has been synonymous with celebrations in Formula 1 for decades, will likely bring its expertise in hospitality and luxury events to elevate the sport’s famous podium moments. Meanwhile, TAG Heuer, already a major player in motorsport timing, will continue to push the boundaries of precision and innovation, further intertwining its legacy with the fast-paced world of Formula 1.

The roots of this partnership run deep. Since its inception in 1950, Formula 1 has long been intertwined with luxury, with LVMH’s Maisons already leaving their mark on the sport. Whether it’s Louis Vuitton’s elegant travel cases for F1 trophies or Moët & Chandon’s champagne showers on the podium, the worlds of LVMH and Formula 1 have danced around each other for decades. This new partnership, however, will take their collaboration to unprecedented new heights.

As fans flock to circuits around the world, they can expect to witness the seamless fusion of racing’s exhilarating energy with LVMH’s artistic flair. From bespoke activations to immersive hospitality experiences, the collaboration will bring a new dimension of elegance and sophistication to Formula 1 events, creating moments that are as memorable as the races themselves.

Each Maison involved in the partnership will bring its unique perspective and heritage to the table. Louis Vuitton’s mastery of craftsmanship, Moët Hennessy’s expertise in luxury events, and TAG Heuer’s legacy in timekeeping will all combine to create a richer, more immersive Formula 1 experience. The partnership will offer fans exclusive, limited-edition collections and bespoke content, blending the lines between sport, luxury, and art.

While the full scope of the partnership has yet to be revealed, the excitement surrounding it is palpable. Both Formula 1 and LVMH are committed to writing new chapters in their shared story, one that will bring together the best of both worlds. The partnership promises to inject fresh energy into Formula 1, attracting new audiences and offering existing fans something extraordinary.

With the launch of this landmark partnership set for 2025, both Formula 1 and LVMH stand ready to push the boundaries of what’s possible in motorsport and luxury. As the engines roar and the champagne flows, fans can look forward to a decade of unforgettable experiences that combine the thrill of the race with the timeless art of living.

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