It’s certainly not the first place you think of, when you think of the United Arab Emirates (UAE), if that’s where you started looking on the map, but a recent visit by the Ras Al-Khaimah Tourism Development Authority to Sandton, shed some light on this middle eastern destination.
- Ras Al-Khaimah is home to the tallest mountain in the UAE with pristine beaches that span over 64 kilometres.
- With over 7,000 years of fascinating history, traditions and culture, Ras Al-Khaimah promises an authentic and easily accessible Arabian experience in the UAE.
- Named the Gulf Tourism Capital in 2020 and 2021, much of Ras Al-Khaimah’s popularity comes from the increasing ease of accessibility by aircraft and road.
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If you’ve never heard of Ras Al-Khaimah, you’re not alone. As the sixth-largest city in UAE, driving distance from Dubai and Abu Dhabi, Ras Al-Khaimah is somewhat unknown to many South African travellers – until now.
Iyad Rasbey, Executive Director, Destination Tourism Development & MICE, Ras Al Khaimah Tourism Development Authority hosted a select group of influencers, content creators and travel media at The Saxon Hotel in Sandton to provide a taste of what Ras Al-Khaimah has to offer adventure seeking, nature loving and luxury craving South African travellers.
As the tourism authority’s first in-person visit to the country since the pandemic, the Destination Tourism Development team presented the leisure offerings of the Emirate known for its natural abundance, luxurious resorts, adrenaline filled attractions and a pipeline of new developments that’ll certainly catapult the destination into a getaway hotspot.
We are excited to be in South Africa to showcase Ras Al Khaimah as the Nature Emirate with so many experiences for all travellers to enjoy. As we enter the New Normal, we look forward to engaging with our trade and media partners in South Africa on the importance of peace of mind travel to Ras Al-Khaimah alongside everything that the destination has to offer from nature, adventure to world class hotel brands, meetings and incentive travel and more.
// Executive Director, Destination Tourism Development & MICE, Ras Al-Khaimah Tourism Development Authority, Iyad Rasbey
Ras Al-Khaimah Tourism Development Authority recently announced its Balanced Tourism industry approach as a key milestone in becoming the regional leader in sustainable tourism by 2025. Balanced Tourism positions the northern Emirate as one that applies sustainability in daily practice, from cultural and historical conservation, environmental benchmarks to community engagement and responsible development.
Ras Al-Khaimah looks to manage its natural attractions like mountaineering, pearl diving, dune safaris and the like, with its sustainability goals for tourism and an array of mega-resorts catering to the finer things in life. If nothing else, the destinations tourism plans are ambitious and show no signs of slowing down.
With regular flights connecting Johannesburg, Cape Town and Durban with Dubai International Airport, the short drive to Ras Al-Khaimah opens up new opportunities for adventure, exploration and relaxation. From international sporting events and unique MICE opportunities to exciting activities for the leisure market, the nature Emirate looks to tempt South African travelers to its shores with genuine Arabian hospitality.
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