Emirates Partners With Dubai And ASATA To Revolutionize Travel Industry Training

In a significant move to bolster the travel and tourism sector, Emirates, in collaboration with the Dubai Department of Economy and Tourism (DET) and the Association of South African Travel Agents (ASATA), has introduced online training courses aimed at empowering new travel professionals.


  • Emirates has partnered with the Dubai Department of Economy and Tourism and ASATA to launch online training for travel industry professionals.
  • These courses are designed to equip individuals with essential skills and knowledge while promoting a deeper understanding of the travel industry’s core principles.
  • The training initiative leverages the Dubai Department of Economy and Tourism’s well-established Dubai College of Tourism (DCT) online platform.
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As a result, travel professionals in South Africa now have free access to a range of online courses and training resources that will help them develop critical skills necessary to enter the industry successfully or enhance their existing abilities. These courses not only focus on foundational concepts but also delve into industry-specific processes, ultimately preparing participants to maximize their career potential and employability.


The courses begin with fundamental topics, ensuring participants gain a comprehensive understanding of the travel industry. This includes grasping the role of a travel agent, familiarizing themselves with industry terminology, and understanding various procedures related to travel bookings, from initial quotations to the actual travel period. Participants will explore common types of inquiries and proposals within the industry and develop the skills and knowledge needed to prepare quotations, book supplier products and services, and process travel-related documentation.


The training courses incorporate rich, interactive content, with a primary focus on Dubai as the market example. This contextual approach helps participants comprehend the skills and terminology associated with the travel industry value chain. Additionally, Emirates’ products and services play a pivotal role in simulating and explaining the airline retailing journey and the fundamentals of distribution systems for travel agents. Beyond industry knowledge, participants will gain extensive insights into Dubai as a travel destination, a city that is already popular among South Africans.

The travel industry in South Africa is slowly regaining momentum, and a key driver in building back stronger will be having the right people with the right skills. Emirates is proud to offer courses in partnership with the Dubai College of Tourism and ASATA that will provide significant skills that meet the needs of the sector, offering recognized knowledge and qualifications to develop a solid pool of highly trained, effective travel professionals.

// Emirates Regional Manager for Southern Africa, Afzal Parambil

Upon successfully completing the courses, participants will receive a certificate of completion endorsed by the Association of South African Travel Agents, Emirates, and the Dubai College of Tourism. These certifications are not only valuable for professional development but also serve as a testament to the participants’ commitment to excellence within the travel industry.

Knowledge through training is critical for career development, skill enhancement, and increased employability. Dubai College of Tourism (DCT), via our online training platform, is happy to play a pivotal role in meeting the aspirations of tourism professionals by offering programs meticulously tailored to the specific requirements of the industry, thereby enabling students to flourish in their working environment.

// General Manager of the Dubai College of Tourism, Essa Bin Hadher


Otto de Vries, CEO of the Association of Southern African Travel Agents, underlined the association’s commitment to quality education and development within the sector. He emphasized that offering free online training courses to existing travel professionals would empower them with essential skills, ultimately equipping them to excel in the dynamic travel industry. This initiative underscores how collaboration can drive progress and equip professionals with the tools they need to succeed.


The partnership between Emirates, the Dubai Department of Economy and Tourism, and ASATA is a significant step toward strengthening the travel and tourism sector in South Africa. By providing accessible and comprehensive training resources, this initiative aims to produce a skilled and knowledgeable workforce that will contribute to the industry’s growth and success.


More information for travel professionals is available on the Dubai College of Tourism website.


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