BMW Group South Africa hosted the prestigious 2024 Retailer of the Year Awards at the Houghton Hotel in Johannesburg.
- The award honoured the outstanding achievements of its retail network across the BMW, MINI, and BMW Motorrad brands.
- The elegant evening, hosted by the charismatic Shashi Naidoo and Nico Panagio, brought together retailers from across the country to celebrate their dedication and excellence.
- With a network of 46 retailers, the event highlighted those who have consistently delivered exceptional performance and customer service across various categories.
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Recognising excellence in nine key areas, the awards showcased the strength and commitment of BMW Group South Africa’s retail network. Among the most notable winners was SMG, which received the Social Responsibility Award for its inspiring dedication to community upliftment and environmental sustainability. SMG has actively worked to provide relief and hope to its communities while fostering an environment where employees are encouraged to grow and develop their skills. Their long-term sustainability initiatives align closely with BMW Group’s global vision, reinforcing their commitment to a better future. Peter van Binsbergen, CEO of BMW Group South Africa, acknowledged the vital role that retailers play in the success of the brand.
Our retailers are the lifeblood of our brand as they deliver the customer experience at the retail touch point. Their persistent commitment to excellence is truly inspiring. We are immensely proud of their passion and team spirit that exemplify the core values of our brand. Congratulations to all the category winners and thank you to the entire retail network for their tireless efforts and unwavering support throughout 2024.
// CEO of BMW Group South Africa, Peter van Binsbergen
The prestigious Retailer of the Year title was awarded to BMW Midrand in the large category, BMW Nelson Mandela Bay in the small-medium category, MINI Midrand, and BMW Motorrad Stellenbosch. These retailers stood out for their outstanding contributions to sales, customer service, and overall brand representation. In the sales category, BMW Midrand (large), BMW Ballito (small-medium), MINI Cape Town City (large), MINI Nelson Mandela (small-medium), and BMW Motorrad Montana were recognised for their exceptional performance. BMW Durban South took home the title of Best M-Sales Retailer, further cementing its status as a leading performer in the BMW network.

Financial services excellence was acknowledged with awards going to BMW East Rand (large), BMW Pinetown (small-medium), MINI Midrand, and BMW Motorrad Sandton. Providing top-tier financial solutions and ensuring customers receive unparalleled support in purchasing their dream vehicles has been a key factor in their success. BMW Midrand (large), BMW Cape Town City (small-medium), MINI Tygervalley, and BMW Motorrad East Rand were celebrated for their exceptional customer support, reinforcing the importance of after-sales service in maintaining long-term customer satisfaction. Luke Dreyer, Dealer Principal at BMW Midrand and MINI Midrand, expressed his gratitude for multiple wins at this year’s awards.
Customer satisfaction is our top priority. This award is a powerful validation of our team’s dedication to providing exceptional customer service. We are committed to going above and beyond to ensure that every interaction with our dealership is a positive and memorable one.
// Dealer Principal at BMW Midrand and MINI Midrand, Luke Dreyer
His comments encapsulate the dedication that has helped BMW Midrand achieve top honours in multiple categories. For BMW Nelson Mandela Bay, winning Retailer of the Year in the small-medium category for the second consecutive year was a testament to their unwavering commitment to excellence. Dealer Principal Trevor Villet shared his pride in his team’s achievements.
It is an honour to lead this remarkable team, whose unwavering passion and steadfast dedication make my role deeply gratifying. Having been awarded the prestigious Retailer of the Year accolade (small-medium) for the second time in a row, I would like to extend my heartfelt congratulations to the team for their exceptional representation of our products and services.
// Dealer Principal of BMW Nelson Mandela Bay, Trevor Villet

The triumph extended to BMW Motorrad Stellenbosch, which was named Retailer of the Year for BMW Motorrad. Dealer Principal Trevor Michael expressed his gratitude for the recognition.
We are truly honoured to receive this prestigious award, which reflects the unwavering dedication and outstanding teamwork of our entire team. We extend our heartfelt gratitude to our valued customers for their trust and support. This recognition reinforces our commitment to exceeding customer expectations and delivering an unparalleled BMW Motorrad ownership experience.
// Dealer Principal of BMW Motorrad Stellenbosch, Trevor Michael
The BMW Group South Africa 2024 Retailer of the Year Awards not only celebrated outstanding achievements but also reinforced the company’s commitment to excellence, customer satisfaction, and social responsibility. With the retail network playing such a crucial role in delivering the BMW experience to customers, these awards serve as a benchmark for future performance and innovation.
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