AWBrand&Co is bringing its highly anticipated pop-up store back to Sook Mall of Africa this December, offering a festive shopping experience that celebrates South Africa’s leading female entrepreneurs.
- This year, the pop-up introduces an exciting new feature: online shopping, allowing customers to browse a curated selection of local brands and conveniently pick up purchases in-store.
- Known for championing female-led businesses, AWBrand&Co’s pop-up store is a celebration of creativity, resilience, and intentional living.
- With its signature theme, The Art of Living Well, the initiative promotes thoughtful consumption while uplifting South African female entrepreneurs.
- Visit www.sandtontimes.co.za for more stories.
For the first time, AWBrand&Co is offering a hybrid shopping experience. Shoppers can browse the pop-up store’s carefully curated selection online and collect their purchases in-store. This innovation aims to make holiday shopping even more convenient while maintaining the tactile joy of in-person retail.
AWBrand&Co pop-up visitors can enjoy:
• Instagram-worthy spaces: Designed to inspire and delight.
• Founder-led events: Including meet-and-greets, interactive discussions, and sip-and-shop sessions.
• Thoughtful gifts and festive essentials: Perfect for meaningful holiday gifting.
The return of some of our community’s favourite brands, alongside fresh, exciting entrepreneurs, reflects the growth and innovation of female founders in South Africa. We’re excited to bring this celebration of local talent and intentional living to Mall of Africa while expanding access through our new online shopping option.
// CEO and Founder of AWBrand&Co., Nomndeni Mdakhi
The pop-up will feature beloved returning brands alongside fresh, exciting additions. Visitors can expect to see favourites like:
• Lazy Makoti by Mogau: Renowned for authentic culinary creations.
• Bona by Wenzy: Celebrated for its exquisite eyewear.
• Nalaah by Makori: Offering luxurious yet accessible sleepwear.
• BOH AT HOME by Noni: Your go-to for premium pantry essentials.
This year’s line-up also includes debut appearances from:
• Supported Shapewear by Palesa: Empowering women with confidence and comfort.
• Eyare by Lerato Kgamanye: Redefining elegance with locally designed everyday wear.
• Sitota by Yvette Gayle: Handcrafted luxury candles that elevate any space.
• Jody Rose by Vika: Chic and modern rose designs to celebrate life’s finest moments.
Each brand embodies AWBrand&Co’s commitment to intentional living and highlights the remarkable talent within South Africa’s entrepreneurial community. AWBrand&Co remains steadfast in its mission to support female entrepreneurs, especially as women lead nearly 40% of businesses in Africa yet contribute only 13% to its GDP. By creating platforms like this pop-up store, the initiative provides visibility, access, and community support, fostering a culture of empowerment and innovation.
Mall of Africa, known for its world-class shopping experience, provides the perfect backdrop for this celebration of local talent and craftsmanship. The AWBrand&Co pop-up store transforms traditional retail into an immersive, interactive event that celebrates South Africa’s female entrepreneurs while offering shoppers a festive journey through The Art of Living Well.
The pop-up runs throughout December at Sook Mall of Africa with online and in-store options ensuring all shoppers can experience the magic. Whether you’re looking for the perfect gift, an inspiring community, or simply a memorable retail experience, the AWBrand&Co pop-up store at Mall of Africa is the place to be this holiday season.
For more details and updates, visit the Mall of Africa website or follow them on social media.
Stand a chance to WIN with The Sandton Times.
Advertise on The Sandton Times today!
Head back to The Sandton Times Home Page for more stories.
