Crocs Opens New Look Retail Store In Sandton City

Crocs has launched one of its first new-look global concept stores in Sandton City.

The new-look Crocs store is situated close to the Sandton City Food Court.

Crocs no longer just come in the classic Clogs design but also Sandals, Flips, Sneakers and Loafers.

The brand will continue to launch trendy new styles in the upcoming summer months.

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Love them or hate them, Crocs has solidified its place in the hearts of South Africans as a go-to footwear brand, be it for comfort, novelty or both and have gained a loyal fan base across the country.

Crocs started this revamp process with their East Gate Mall branch that launched in September and will continue to bring this refreshed shopping experience to the customer with the new store format. Image: Crocs South Africa

The new store look places a range of products at the forefront and takes a modern approach to retail stores with more sleek and sophistication. The freshly renovated space allows the shoes to do all the walking…or was it talking? And the iconic pops of colour and bold new designs are put at the forefront to make it easy for shoppers to choose the perfect pair to match their unique style and personality.

In a joint celebration of Crocs 20th Birthday (better known as Croctober) and the new store launch, the brand invited 40 influencers and select media to visit the Crocs store in Sandton City and have a personal shopping experience. Image: Crocs South Africa

The Sandton Times joined the canapés and bubbly festivities, as guests shopped for any pair of Crocs to fully personalise with Crocs’ uber-popular Jibbitz charms (little images, letters, sayings, characters, and bits of pop culture that clip into the holes of your Crocs) to allow guests to completely express themselves.

Our customers are our number one priority, and we will always make changes across our stores to give our customers the best shopping experience. We strive towards innovation and our “Comes As You Are” brand ethos at all times.

// Marketing Manager for Crocs South Africa, Samantha Wade

With an increased focus on personalisation and encouraging the uniqueness of its consumers, the brand is set to reach an even larger market in the upcoming months, thanks to the in-store upgrades set to go live across the country and an intense focus on being a brand for the people.