WIN WITH THE SANDTON TIMES X A1 FRUIT WATER

You could WIN 1 of 3 refreshing summer gift boxes worth R250 featuring all three flavours of A1 Fruit Water – Mandarin, Lemon and Grapefruit.

The A1 is a sugar-free, zero calories, sweetener, and preservative-free sparkling fruit water.
This sustainable range of sparkling waters is infused with real African fruit and has 3 flavours.
A1 Fruit Water is proudly sourced and produced in South Africa.
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While the demand for sugar-laden soft drinks has been in steady decline over the past few years, the opposite has been true for the sparkling water category. As consumers seek healthier water alternatives, A1 Fruit Water – a premium natural sparkling fruit water with zero calories – has rapidly begun to steal market share on SA shelves since launching in Q3 of 2020.

Globally, brands in the sparkling water category are experiencing strong growth and South Africa is on the same course, due to the rise of health-conscious consumers in the country. In fact, according to beveragedaily.com consumers do not only want to drink products low in sugar, but they are looking for ingredients with health benefits.

TO ENTER, FOLLOW THESE STEPS:
1. Complete the entry form below and answer the following question: In which country is A1 Fruit Water produced?
2. Be sure to follow @sandtontimes and @a1sparklingwater on Instagram.

Research from The International Food Information Council Foundation’s (IFIC) 2020 Food & Health Survey, conducted in April 2020, showed that nearly 1 in 10 consumers (9%) follow a clean-eating diet and 74% are cleaning up their beverage selection by limiting and avoiding sugars in the diet. Through A1 Fruit Water’s own market research it was found that from a sample of 1000 South African’s – 9 out of 10 say they are happy to pay for sugar-free, preservative-free and 0 calorie drinks.

Produced in South Africa, the offering is a healthy option for hydration; and is the only offering on shelf that can hold a claim to be sugar-free, vegan accredited, gluten-free, diabetic-friendly, 0 calories, sweetener, and preservative-free. The natural fruit infusion and flavours found in A1 Fruit Water are captured as a byproduct during the fruit concentrate manufacturing process, which is how the natural flavours are infused into the sparkling water range.

Our target market is a group of highly conscious and discerning drinkers who care about what they put in their bodies and how their brands of choice impact the world around them. We’re meeting their need for healthy hydration, from a mindful brand that cares about the sustainability and future of Africa.

// Operations Manager at ONE54 South Africa, Jan Strydom

As a brand, A1 Fruit Water answers the sustainability call to live local and support local. A1 Fruit Water works with farming partners who are located in the sub-tropical mango and citrus producing region of Hoedspruit in the north of the country. Here, the supply chain and local factories are assisted by A1 Fruit Water through their purchasing of the byproduct from the fruit concentrate manufacturing process and thus push the supply and demand for fruit produce in the area.

Covid-19, whilst obviously impacting everybody on the globe in one way or another has however accelerated trends that were emerging over the last few years. Sustainability, local supply chains, health, and e-commerce are areas that are rapidly evolving around the globe and we feel that A1 Fruit Water captures these trends in a locally made, guilt-free sparkling water for the South African market, that can be sold through traditional and disruptive channels.

// Operations Manager at ONE54 South Africa, Jan Strydom

A1 Fruit Water has national ambitions but has launched at selected Pick n Pay’s and is also available on Takealot.

Competition closed.

The Sandton Times Giveaway Rules:
• Drawn after the closing date, the winners will be selected randomly from the submitted entries.
• If a selected winner cannot be reached at the contact details supplied, an alternative winner will be selected.
• Prizes will be delivered to the winners.
• The winners are required to accept the prizes as described. No correspondence will be entered into relating to the terms on which the prizes are offered.
• Prizes may not be transferred to another person or converted into cash.
• The Sandton Times giveaways are open to all South African residents. Employees of The Sandton Times and the prize-sponsoring companies, their family members, advertising and promotion agencies, and any other parties associated with the competition may not enter.
• Entrants must be 18 years or older to participate in this competition.
• Neither The Sandton Times nor any of its partners can be held responsible for disputes in connection with prizes or for any loss, damage, or injury that may be suffered or incurred by prize winners.
• Entrants will be deemed to have accepted these rules and agree to be bound by them when entering The Sandton Times giveaways.
• Data securely collected, processed, and stored for the requirements of entering this competition and receiving marketing communication from The Sandton Times, as per the requirements of the POPI Act of 1 July 2021, may be shared with the prize-sponsoring companies, but will not be sold or passed on to third parties.
• The Sandton Times reserves the right to cancel, modify or amend competitions at any time if deemed necessary.
• Winners will not be eligible for other prizes for 6-months after winning a competition.
• Winners will be required to provide their ID numbers as per the new Consumer Protection Act guidelines.

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