Old School

Tullamore D.E.W. & Old School Unite To Celebrate Rugby

In a celebration of heritage, craftsmanship, and the unifying spirit of rugby, Tullamore D.E.W., the renowned Irish whiskey, joined forces with Old School, South Africa’s premium rugby leisurewear brand, for an exclusive supporter’s jersey collaboration.


  • This limited edition partnership, launched in June 2024, perfectly coincided with the eagerly anticipated rugby match between Ireland and South Africa.
  • The collaboration proudly introduced a limited edition ‘Old School’ jersey, elegantly embroidered with the Tullamore D.E.W. logo.
  • This unique offer is exclusively available via the Old School website.
  • Visit www.sandtontimes.co.za for more stories.


Originating from a Stellenbosch dorm room in 2019 by brothers Daneel and Stefan Steinmann, Old School quickly ascended as a brand of quality and pride in the South African sportswear market. Starting with a singular vintage long-sleeve jersey and growing into a brand synonymous with South African spirit and style, Old School extended its ethos of tradition and quality into this unique partnership with Tullamore D.E.W.


Regardless of the game’s outcome, Tullamore D.E.W. stands as a quintessential companion for celebrating triumphs, consoling defeats, and savouring the spirit of the game. It is the ideal shared indulgence for enjoying sports, fostering good vibes, and cherishing moments with friends.


Old School
Fans have the opportunity to claim this one-of-a-kind jersey through an exclusive deal, inviting rugby lovers to enhance their match-day experience with a bottle of Tully. Image: Tullamore D.E.W.

The first 30 consumers to purchase a Tullamore D.E.W. jersey will be rewarded with a complimentary bottle of Tullamore D.E.W., melding the love for rugby with the appreciation of fine whiskey. This promotion highlights the shared values of both brands and their dedication to providing unique and memorable experiences for their supporters.

Our journey with Old School has always been about more than just apparel; it’s about capturing the spirit of the game and the heart of our supporters. Partnering with Tullamore D.E.W. is a milestone that celebrates our shared values and the rich tapestry of South African and Irish heritage.

// Old School Founders, Daneel and Stefan Steinmann


This limited edition collaboration between Tullamore D.E.W. and Old School is not just a celebration of the rugby rivalry between Ireland and South Africa but a testament to the unity and camaraderie that sport and culture can foster. It is a blend of tradition, passion, and the joy of the game, captured in the craftsmanship of each jersey and every bottle of Tullamore D.E.W.


Old School
Perfect for connoisseurs and newcomers alike, Tullamore D.E.W. invites everyone to experience the warmth of Irish hospitality in every pour. Image: Tullamore D.E.W.

Tullamore D.E.W. is renowned for its triple-distilled, triple-blend, and triple-cask matured whiskey, offering a unique smoothness and complex flavour profile that stands out in the world of spirits. Crafted in the heart of Ireland, this whiskey embodies a tradition of excellence that dates back to 1829, blending the rich heritage of Tullamore with innovative distilling techniques.


The limited edition jerseys and the exquisite Tullamore D.E.W. whiskey create a unique and memorable experience for all rugby and whiskey enthusiasts, capturing the spirit of unity and camaraderie that transcends borders and celebrates the true essence of sport and culture.


To purchase a Tullamore D.E.W. x Old School jersey, visit the Old School website.


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