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A NEW HOME FOR THULE IN SANDTON AT MORNINGSIDE SHOPPING CENTRE

Thule has opened a beautiful new store at the Morningside Shopping Centre in Sandton, based on the Stockholm flagship store, incorporating clean lines and a minimalist look and boasts top-class Swedish design.

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A new home for Thule South Africa at Morningside Shopping Centre. Image: Thule South Africa

“We are extremely excited about our new store in Morningside as it is a niche, bespoke community centre with a strong convenience element. The forward-thinking design of the space is something that we value and prioritise in everything we do at Thule. Much like our other stores, the slick modern layout makes it easy for customers to browse and brings together everything that you have come to love about the Thule brand.”

– Marketing Manager for Thule, Jamie Owen

Trend forecasters are predicting that going forward “DIY” holidays are expected to become more popular than ever with South Africans, with caravanning, camping, road-tripping, slack-packing, hiking and even bicycle touring all high on the agenda. Renowned for its innovation, simplicity and functionality, Thule has always been ‘destination’ oriented, focusing on vehicle accessories such as roof racks, and carriers for road sports (bicycles) and water sports (kayaks and canoes).



However, as the brand has evolved, this has expanded to backpacks for laptops, travel duffel bags and technical hiking packs. The new Active with Kids range has a different emphasis: everything from sports strollers to child bike seats, child carrier backpacks and more, so that parents can bring their kids along, as they discover the great outdoors.

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A new home for Thule South Africa at Morningside Shopping Centre. Image: Thule South Africa

“Thule prides itself on enabling people to enjoy their active lifestyles by making it possible to travel simply, safely and in style. We are expecting our customers to continue to rely on the the brand for these solutions, albeit closer to home than before. Our new Morningside store is packed with all the gear needed to enjoy an active lifestyle and for families to explore our beautiful country safely and in style.”

– Marketing Manager for Thule, Jamie Owen

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