Museum of Illusions

Mind-Bending New Attraction: Museum Of Illusions Opens

The Museum of Illusions has opened its doors in Rosebank, becoming the 53rd Museum of Illusions in the world.


  • The newest museum joins the ranks of cities like Dubai, Chicago, New York, Paris, Istanbul, Milan, Shanghai, Cairo, Kuala Lumpur, and Dallas.
  • Johannesburg’s Museum of Illusions is set to dazzle visitors with its mind-bending exhibits and immersive experiences.
  • This new addition to Rosebank’s attractions offers over 60 exhibits that challenge perception, stimulate the mind, and provide endless entertainment.
  • Visit for more stories.


The Museum of Illusions first launched in Zagreb, Croatia, in 2015. Since then, it has become a global phenomenon, with over 12-million people visiting its various locations worldwide. Each museum offers a unique experience, taking visitors on a memorable sensory journey through installations that blend art, science, mathematics, and psychology in innovative ways.



What sets the Museum of Illusions apart is its interactive nature. Unlike many traditional museums where touching and photography are often prohibited, this museum encourages visitors to engage directly with the exhibits. Visitors can experiment with optical illusions, visual tricks, and hands-on interactive displays, creating a playful environment perfect for capturing memories in photos and videos. Whether it’s taking a second look at an exhibit or sharing the experience on TikTok, the Museum of Illusions offers a truly immersive experience where nothing is ever quite as it seems.


Championing the ‘edutainment’ concept, the Museum of Illusions fuses fun and entertainment with education and learning. It’s an ideal destination for a one-of-a-kind adventure, an enthralling family excursion, an extraordinary date night, or a day out with friends.


Museum of Illusions
The museum also provides the perfect backdrop for indulging social media content creation dreams or simply broadening knowledge and perspectives. Image: Museum of Illusions

Visitors to the Museum of Illusions can expect a wide array of exhibits designed to amaze and educate. From rooms where gravity seems to defy the laws of physics to optical illusions that trick the eyes and mind, each exhibit offers a unique challenge to perception. Highlights include the Infinity Room, where mirrors create endless reflections, and the Ames Room, where people appear to grow or shrink depending on their position in the room.


The Museum of Illusions is open seven days a week. Operating hours are from 9am to 9pm from Monday to Thursday, 9am to 10pm on Fridays and Saturdays, and 9am to 8pm on Sundays and Public Holidays. The museum also features a celebration party room, ideal for birthdays, company team-building events, educational school trips, and other special occasions.


Tickets can be purchased online or at the door, although booking in advance is recommended to ensure entry, especially during peak times. The museum’s accessible location and extended hours make it a convenient and attractive destination for locals and tourists alike.

Museum of Illusions
Museum of Illusions interactive and educational approach offers a refreshing alternative to traditional museums, making learning fun and engaging for visitors of all ages. Image: Museum of Illusions

The opening of the Museum of Illusions adds a unique dimension to Johannesburg’s cultural and entertainment landscape. Whether you’re a local resident or a visitor to the city, the Museum of Illusions promises an unforgettable experience that will leave you questioning your perception of reality.


Located just above Hamleys, across the bridge from Spur, and next door to EGG, the Museum of Illusions Johannesburg is perfectly situated for a day of exploration and wonder. Don’t miss the chance to experience this mind-boggling new addition to the city’s array of attractions.


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