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MELROSE ARCH WELCOMES NEW STORES

A host of leading local and international brands debuted at Melrose Arch in September, joining the mixed-use precinct’s fashionable retail mix and elevating its shopping appeal.

September alone saw the opening of several South African retail firsts at Melrose Arch. Asian beauty brand Harnn, specialised gifting marque The Vault by Daytona1, and the glam Juicy Couture all launched stores to become part of Johannesburg’s ultimate cosmopolitan experience.

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“Melrose Arch is unique, so it makes sense that our retail tenant mix should reflect this with an offering of fashion and fashionable brands that is remarkably different from anywhere else. People come from near and far to visit Melrose Arch as a destination they are passionate about, and we are giving them even more to delight in.”

– Melrose Arch General Manager, Mike Vermaak

Bang & Olufsen and the BMWi showroom also launched at Melrose Arch at the start of Spring, while Shesha and Concept Cyclery unveiled new concept stores, with Piza e Vino reinvented its restaurant and, next door, opened The Bar, specialising in craft beer.

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These names add to an exciting array of recently opened retail temptations at Melrose Arch, including three brands from luxury fashion gurus Surtee Group – True Religion (a firm favourite of The Sandton Times), 7 For All Man Kind, and the stylish Grays, which includes men’s, kids’ and home brands such as Boss & Boss Green, Hackett, Aigner, Canalli, Caruso, Facionnable, Little Mark Jacobs, FAM, Ralph Lauren, Calvin Klein, Kenzo and Olivies Desforges.

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Premium V.N.T.G has introduced new Italian fashion at Melrose Arch, with brands hand-picked by owner Shawn Janet, who is famed for bringing True Religion to South African shores, including Imperial Denim, Happiness, Osvaldo Trucchi, D’Acquasparta and J Brand jeans for men. A number of new retailers will also make their debut later this year and in early 2016, adding more high-end retail variety for the discerning shopper. In addition, Melrose Arch plans to enhance its service and convenience offering for neighbourhood residents.

“Shoppers in our primary market have a great demographic. They enjoy a high household income, are young at heart, professional, energetic, health conscious, slightly alternative, techno-savvy and have a young family. With that in mind, we’re charging up our retail mix to be more in synch with our customers and boosting our offering of unique and aspirational brands from leading local and international retailers.”

– Melrose Arch General Manager, Mike Vermaak

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Since launching, Melrose Arch has become known for its open air environment with streetscape shopping, restaurants and entertainment, all set within a relaxed precinct.

“Our retail space of 40,000m² forms about 20% of the Melrose Arch gross lettable area. While this is small in terms of total precinct space, it is generally perceived as being much larger because this is what people connect with at eye- and street-level. That is why we give it such careful attention.”

– Melrose Arch General Manager, Mike Vermaak

With much of its retail having traded its first five year lease cycle from 2009 to 2014, Mike reports that top-end brands perform well at Melrose Arch.

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Asian beauty brand Harnn introduced its exclusive selection of body care and home spa collections at Melrose Arch. The Harnn ranges are carefully developed with the knowledge of natural botanicals from traditional herbal medicine and scientific research. Using the finest natural active ingredients, along with the Asian holistic approach to wellbeing, Harnn’s products help restore the natural balance of the body and mind.

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For a taste of the glamorous styling of Los Angeles, major global fashion brand Juicy Couture, under the custodianship of the Surtee Group, has opened its doors to a gorgeous Melrose Arch boutique, where fashionistas can find the brand’s signature velour tracksuits and an exciting line-up of its contemporary clothing and accessories ranges.

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Those who fell in love with the BMW i8 at first glance, will be excited to know that the BMWi showroom opened its doors on High Street to showcase i3 and i8 range of cars. In addition, Melrose Arch has championed the field on public electronic vehicle charging with two dedicated charging bays for electric vehicles and plug-in hybrid electric vehicles within the precinct, provided by BMW and suitable for most electric vehicles.

The Vault by Daytona is more than a specialised gifting store with limited edition collectible timepieces and luxury vehicle branded merchandise from Bentley to Ferrari and others. The boutique also offers bespoke objects from re-purposed performance engines.

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The new Bang & Olufsen store, opened by the Danish Ambassador to South Africa, on High Street at Melrose Arch offers a distinctive and exclusive range of televisions, music systems, loudspeakers and multimedia products that combine technological excellence with design beauty. Adding new flavour to Melrose Arch’s extensive dining menu, Piza e Vino has reinvented itself an opened The Bar next door to the restaurant, which includes a varied selection of craft beer.

Melrose Arch confirmed to The Sandton Times that there is more to come, with an exciting retail transformation planned, that will see a selection of hand-picked brands joining Melrose Arch’s firm favourites.

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