LG G4 SMARTPHONE LAUNCHES IN SANDTON
Under the umbrella positioning of “See the Great, Feel the Great” the LG G4 makes its début in South Africa, following in the footsteps of its commended predecessor, the G3.
Globally, some of the latest smartphone launches by some of the world’s leading brands have been disfigured with not only unnecessary, self-indulgent stabs at competitors, but the devices have not really offered consumers anything new or different, but rather “inspired by”, reinterpretations of rivals curves, features and colours tormented with high school quality fruit comparisons. Upfront, and to the LG G4’s credit, this smartphone has actually attempted to bring something new to the market offering, instead of giving users another version of what is already in the market, slightly enhanced or tweaked, with a different logo.
The first and most noticeable design feature of the LG G4 is the tan or black genuine leather back option, bringing old school style to modern technology. Combined with the Slim Arc design, the mobile handset or phablet as it is also classified, makes an immediate, understated impression.
One of the notable features of the LG G4, setting it apart from most other smart devices of its ilk, is a high-capacity 3,000mAh removable battery – when the battery no longer charges like it used to, it’s a matter of merely replacing the battery as opposed to the entire phone.
Another impressive feature is not so much the 16MP camera, with F1.8 aperture lens, on the back of the smartphone, but an industry-leading 8MP front-facing “selfie” camera, with its Gesture Interval Shot feature, which translated into English means that users can hold up the camera, do a short but royal type wave, opening and closing one’s hand twice in front of the camera, and the devices sensor activates the self timer taking four shots spaced two seconds apart, capturing ones best pout or hair-flick.
For those more seasoned photographers, the camera phone or phone camera has a manual mode allowing control of the focus, shutter speed, ISO, exposure compensation and white balance for every shot. Advanced photographers can also save their photos in RAW format, in addition to JPEG, for more precise editing with no loss of details – a great feature. With camera features like these on a mobile handset, its hard to tell if manufacturers are starting to release cameras with telephony capabilities or still phones with a built in camera option.
With its large, crisp, bright screen, distinguished leather back and unique features, the LG G4 has shown restraint from bubblegum celebrity sampling or John D. Rockefeller budget, wall to wall advertising on every street corner, stepping into the ring as a serious challenger in the Android handset market.
The LG G4 will be available to Sandtonians in mid-June.