Le Parc

Le Parc By Tashas Officially Opens In Hyde Park Corner

tashas in Hyde Park Corner has been re-energised with a new look, a new brand, and is now a one-of-a-kind food and retail emporium – Le Parc by tashas.

 

  • Le Parc marks tashas expansion in South Africa, aligning to the international brand and providing whimsical food and a retail emporium.
  • Le Parc is open Monday to Saturday for breakfast, lunch and dinner.
  • On Sunday, join the tashas team for breakfast or lunch.
  • Visit www.sandtontimes.co.za for more stories.

 

Le Parc by tashas is a destination for those who not only love the tashas experience but also brings Paris streets and a market-style courtyard to life within the Hyde Park Corner environment. It’s also the first time that a South African store reflects the tashas Group expanding international-level offering – a strategic move on the part of the group.

 

We are very proud to house tashas flagship restaurant within Hyde Park Corner and congratulate the team on a wonderful refurbishment that has already been well-received by customers.

// General Manager of Hyde Park Corner, Jacqui McGeehan

 

Le Parc bridges the gap in the local portfolio of Tasha Group brands. Developed in Dubai from a conceptual point of view and brought to life in South Africa.

 

Le Parc intends to bring joy and be regarded as a happy space. It’s bright, different, unique and fun. It’s delicate and feminine, and there’s something for the kids too. It’s an experience and one which I think people need. It’s not just a come and dine and go place anymore…it’s a step inside a whimsical world.

// tashas CEO and Founder, Natasha Sideris

 

For over a decade, the tashas Group has partnered with Verhaal to bring the tashas experience to life. Led by interior architect Neydine Bak and architect Dewald Struwig, their approach to design celebrates honesty. Each store takes inspiration from its surroundings to become an intimate and considered experience for the client, as well as the guests.

 

For Le Parc, located in the heart of Johannesburg’s northern suburbs and well-positioned for sophisticated shoppers, the location now reflects a retail and food focus.

 

Le Parc
The design, with its distinctive tone of soft pink, sets the store apart – not only from its peers in the Group, but its competitors in the market. Image: The Sandton Times

There are not a lot of places where you can dine and shop – this is the whole experience.

// tashas CEO and Founder, Natasha Sideris

 

The Le Parc menu features 75 items which are all made on order. Twenty of the dishes are favourites from tashas Classic Menu, and 55 dishes are brand new to Le Parc’s Signature Menu which reflects a French theme for the dishes. Think ratatouille eggs with crispy brinjal, smoked salmon salad, a tashas-take on a Bahn Mi (crispy baguette with a savoury filling) and even calamari Provençal.

 

Le Parc
And don’t forget the gelato. Le Parc will make its own ice cream – six different flavours and one special “flavour of the week”. Image: The Sandton Times

Gelato is the perfect take-home or eat-there treat – especially when placed next to a candy-floss machine, waffle station and toffee apples…making Le Parc an equally fun place for kids.

 

The food at Le Parc, isn’t just about dining-in there’s also a substantial retail offering. One of the highlights is the bread – freshly made sourdough, baguettes, cranberry and seed loaf, coconut bread, and a couple of gluten-free options will be made each day and displayed in all their carbohydrate glory.

 

Over 300 retail items are available to purchase from Le Parc – some made in-house, others sourced from local partners and even a few flown in from around the world. Two oval tables will be the centrepiece for the retail section, heavily-laden with a bounty of breads, ambient pastries, linens, ceramics, olive oils, spreads, jams, butters, a full range of biscuits and sweets – and even tashas much-loved homemade granola.

 

Le Parc
You can also buy bespoke crockery and linen homeware – tablecloths, placemats, napkins – with the option of having it personalised and monogrammed. Image: The Sandton Times

Some of the products will be under our brand, and some of them under the original supplier. It’s important for us to be authentic and to give credit to those suppliers and partners whose top-quality products feature in our retail section.

// tashas CEO and Founder, Natasha Sideris

 

As one of the popular dining destinations in Hyde Park Corner, Le Parc has grown its footprint as the number of visitors to the shopping centre have increased. Extra seating has been added, and the space has been given a more intimate feel with the addition of stained-glass frames on the perimeter and fabric sails across the ceiling.

 

The sails have softened the lighting from the skylight, without making it too dark and we’ve added new architectural lighting, and candles to give the space a natural feel.

// tashas CEO and Founder, Natasha Sideris

 

For Natasha, the most successful décor change has been the colour – from stucco and pale hues to a warm palette of pinks with pops of colour – it’s warm and completely separates the space from the rest of the centre.

 

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Sandton Times Correspondent

Sandton Times Correspondent

Curated content from The Sandton Times newsroom desks.

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