Gold’s Gym has awarded a new franchise agreement in South Africa to open a flagship location in Sandton, as soon as the South African government allows gyms to begin operations again after mandated closures.

The gym will serve as the prototype for more locations in an aggressive expansion program for the country. The agreement brings together Evolution Group, a veteran investment group with a long and successful track record for retail operations across South Africa, in partnership with Project One Fitness with the intention to grow Gold’s Gym to several major cities across the country.

Gold’s Gym combines coaching, community and more than 50 years of fitness expertise to help people around the world achieve their potential through fitness. Image:

“Our first Gold’s Gym location is ready to open and will offer the best equipment and amenities, strict safety and social distancing protocols in response to COVID-19 and a fitness experience like no other in the country. I am proud that this state-of-the-art gym in Johannesburg is launching our vision by bringing the legendary Gold’s Gym name back to South Africa.”

– Group CEO of Evolution Group, Marc Ackerman

From its beginning as a small gym in Venice, California back in 1965, Gold’s Gym has grown into a global icon with nearly 700 locations. The deal marks the 29th country where Gold’s Gym has locations open and operating as well as the return of an iconic brand with deep roots in the region.

Featuring personalized transformation plans, state-of-the-art equipment, certified personal trainers, a diverse group exercise program and a supportive, motivating environment, Gold’s Gym delivers the most dynamic fitness experience in the industry. Image:

“Opening gyms in South Africa feels a lot like coming home. Not only is it a country with a strong devotion to health and fitness, but South Africa is also known for its appreciation and loyalty for proven brands that lead the industry.”

– Chief Development Officer for Gold’s Gym, Craig Sherwood

Sherwood credits the movie Pumping Iron, which features Arnold Schwarzenegger and Lou Ferrigno facing off at the 1975 Mr. Olympia contest in South Africa, for making Gold’s Gym a household name.

Gold’s Gym also has a well-established supplement line that began selling last year at Game and Makro stores. Gold’s Gym will also launch small and large exercise equipment throughout the country in August.

“The Sandton location is beautiful and will set a powerful tone for the look and feel of many more Gold’s Gym locations to follow in South Africa.”

– Chief Development Officer for Gold’s Gym, Craig Sherwood

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