This South African Town Has Been Nicknamed THE VALLEY OF DREAMS

Those driving tourism and promotion of one of South Africa’s oldest towns, Franschhoek, have always punched above their weight, and now, the town is to be known to locals and visitors alike as the VALLEY OF DREAMS.


  • After a 2-year hiatus, tourism in Franschhoek is back boasting a fresh new website and a new all-encompassing presence.
  • The need for a rebrand was perfectly timed with the local tourism team refocusing their efforts under this new brand vision.
  • The recent summer season saw many visitors from near and far return to this holiday hotspot.
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Steeped in history, rich in fertile soils, activities and wine farms aplenty, along with being home to some of the country’s best culinary destinations – Franschhoek just has that je ne sais quoi! And it has just been added to TIME magazine’s World’s Greatest Places of 2022 which highlights 50 extraordinary destinations to explore.


Whilst not replacing an existing positioning (at least not a memorable one), the VALLEY OF DREAMS looks to bring a fresh breeze into the revival of the hospitality industry, post Covid-19, with visitors returning to Franschhoek looking favourable already. With the prospect of exploring the fifteen-plus wine farms that are uniquely grouped together within a 10km stretch of Franschhoek together with shopping the main and side streets, enjoying fine wines, gourmet dining and the unrivaled views the village is so renowned for.


New experience offerings, innovative wine tastings, seasonal specials at world-class restaurants and events that continue to grow from strength to strength, including the Franschhoek Bastille Festival, Franschhoek Cap Classique & Champagne Festival and Franschhoek Culinary Collective, should further entice visitors to support the immense creative efforts and achievements of the tight-knit local community.


The Franschhoek Wine Tram continues to pull in the crowds and has been a major contributing factor in making wine farms even more accessible to visitors and getting feet through the picturesque town. Franschhoek is a mere hour’s drive from Cape Town and with more than enough on offer to keep every traveller type entertained and indulged, it’s worth turning a day visit into a 3-night’s stay, to really experience all that the area has to offer.


Winter specials and all updated partner info are available via the new Franschhoek Wine Valley website.


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