Our Sandton Times Beauty Correspondent recently tried out the latest buzz-word in hair-care at the Sorbet Dry Bar in Hyde Park: INOAR G.Hair B-Tox Treatment.


INOAR Professional is a Brazilian hair treatment research and manufacturing company that is one of the largest hair treatment companies in the world and distributes its products globally. The company was founded by Ino Manoel in the year 2000.


“I was sceptical when I heard the word Botox, because I have no experience in the past with any kinds of Botox. This was a completely new experience for me.”

– Sandton Times Beauty Correspondent, Odette

Developed with Fatty Acids, Argan oil, Shea Butter, Hydrolyzed Keratin and Grape Extract, the new G.Hair B-Tox Treatment promises instant results in only 30-minutes and is ideal for any hair type. The treatment is rich in vitamin A,C,E and antioxidants and the results will last approximately 4 weeks and will not hinder your hair colour. The treatment may be performed directly after any colour treatment, but is ideal for chemically damaged hair or as a booster between Brazilian treatments. The G.Hair B-Tox Treatment is however not recommended for pregnant women.

Odette enjoyed 4 easy steps with this treatment:
1. Her hair was washed with the INOAR Help Detox Shampoo.
2. After a towel dry the G.Hair B-Tox mask was applied. The mask doesn’t touch the scalp neither does it get massaged into the hair leaving only a luxurious cream aroma.
3. The hair was then cling wrapped and after a 30-minute wait the treatment was rinsed off.


“After the treatment I was asked what style I would prefer and I asked for the silky straight style. My hair was blow dried straight and it looked so beautiful – the colour was brighter, it was super smooth, no fizz and I loved how my hair felt. I believe that the treatment was super beneficial for my hair. My hair was definitely softer and smoother after a couple of washes at home.”

– Sandton Times Beauty Correspondent, Odette


The G.Hair B-Tox Treatment is best applied every 3-4 weeks and the cost of treatment varies according to the length of hair:
• With short hair expect to pay R690.00
• With medium hair expect to pay R 790.00
• With long hair expect to pay R890.00

The INOAR G.Hair B-Tox Treatment is exclusive to INOAR Stockiest Hair Salons and Sorbet Dry Bars.


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