Apple’s latest smartphone release, the iPhone 13, will hit iStore online and in-stores nationwide for both cash and cellular contract upgrades on October 8.

• The Apple iPhone 13 and iPhone 13 mini introduces breakthrough camera innovations and a powerhouse chip with an impressive leap in battery life.
• iPhone 13 Pro and iPhone 13 Pro Max features the A15 Bionic, the fastest chip in a smartphone, and an advanced 5G experience.
• iOS 15 will be available as a free software update from September 20.
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Let’s be honest – it’s hard to keep up with the annual Apple iPhone releases and for the most, some of the upgrades, improvements, enhancements or technical specs sometimes are hard to keep track of, never mind justify relinquishing the ownership of your hardly 12-month old previous model.

This week’s announcement by Apple that the iPhone 13, in all its formats and features, will be the next smartphone to come out of the tech giant, was another one of those milestones, however, there were a few features that caught our ‘it’s time for an upgrade’ eye:

CINEMATIC MODE ON IPHONE 13 PRO AND IPHONE 13 PRO MAX
With beautiful depth-of-field transitions, macro video, Time-lapse and Slo-mo, and even better low-light performance, this looks like a real game-changer in content creation.

Following an extensive study of cinematography and the powerful use of rack focus, Cinematic mode on iPhone records videos of people, pets, and objects with a beautiful depth effect with automatic focus changes, so anyone can capture cinema-style moments, even if they aren’t a professional filmmaker.

For creative control, the focus can be changed during and after capture, and users can also adjust the level of bokeh in the Photos app and iMovie for iOS, and coming soon to iMovie for macOS and Final Cut Pro 5 making the iPhone 13 line-up the only devices able to edit the depth-of-field effect in video even after recording.

Enabled by A15 Bionic and advanced machine learning algorithms, Cinematic mode records in Dolby Vision HDR.

iPhone 13 Pro and iPhone 13 Pro Max make up our most pro iPhone line-up ever with the biggest advancement for our camera system, the best battery life ever in an iPhone, and the fastest performance of any smartphone, setting a new standard for iPhone and enabling incredible experiences never before possible.

// Apple’s Senior Vice President of Worldwide Marketing, Greg Joswiak

NEW STORAGE CAPACITY OF 1TB ON IPHONE 13 PRO AND IPHONE 13 PRO MAX
What more is there to say? That’s almost double the capacity of the largest iPhone capacity to date and with all those new camera features, it’ll be much needed!

IPHONE 13 AND IPHONE 13 MINI WILL BE AVAILABLE IN (PRODUCT)RED
Apart from being one of the most gorgeous colours for the iPhone, (PRODUCT)RED or (RED) partners with the world’s most iconic brands to create (RED) versions of the products to raise money for the Global Fund – one of the world’s largest funders for global health, including fighting the urgent threat of COVID.

(RED) was founded by Bono and Bobby Shriver in 2006 to turn companies into a cavalry to initially fight the AIDS pandemic. (RED) has turned companies into a global force to fight the world’s biggest health emergencies.

A LARGER BATTERY FOR ALL-DAY BATTERY LIFE
Although somewhat vague, the iPhone 13 range promises better battery performance. iPhone 13 Pro claims to last up to one and a half hours longer in a day than iPhone 12 Pro, and iPhone 13 Pro Max will last up to two and a half hours longer in a day than iPhone 12 Pro Max.

With all the added power, graphics, and features, it’s safe to assume that this new range will be energy-hungry – let’s hope that power bank can take a well-deserved break for a bit.

IPHONE LEATHER WALLET WITH MAGSAFE
If you’ve ever just wanted to pop out of the house and not take your entire wallet with you, for the credit card and driver’s license, then this is for you!

The new iPhone Leather Wallet with MagSafe is the perfect way to keep your essential cards close and now features ‘Find My’, so you can be notified of your wallet’s last known location if it gets separated from your phone.

Crafted from specially tanned and finished European leather, the wallet features strong built-in magnets that allow it to effortlessly snap into place on the back of your iPhone. You can even stack it on top of a case with MagSafe to create a look that’s unique to you. The leather wallet supports up to three cards and is shielded so it’s safe for credit cards.

Running off its own OS, Apple iPhone remains one of the most desirable smartphones to date and a firm choice for those who appreciate design and functionality that is intuitive and uncluttered.

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