Swedish clothing brand H&M will be the next international label to open at Sandton City, complementing the extensive fashion offering already available.

Hennes & Mauritz AB (H&M) is a Swedish multinational retail clothing company, known for its fast fashion for men, women, teenagers and children. Founded in 1947 in Västerås, Sweden, H&M is now the second-largest global clothing retailer (behind Spanish company Inditex, parent company of Zara), with more than 3 000 stores in 59 countries.

“It is really important that we bring H&M to Johannesburg. Here there is a vibrant urban energy and with that comes an insatiable demand for global style. So H&M is delighted to open the store in time for the festive season where customers can look forward to a wide variety of spring and summer collections.”

– Country Manager for H&M South Africa, Pär Darj

The Johannesburg H&M store will showcase spring and summer collections for women, men, teens, kids and babies as well as accessories and underwear. The collections for women are saturated with texture, statement prints and sun-drenched colour. Denim is washed out, worn tone on tone and infused with bright summer white. Tropical prints are oversised and underpinned with an earth-based palette of rust, ochre and moss. Accentuating the ease of summer, the silhouettes are short, sharp and effortlessly playful.

Menswear offers an offbeat exception to office wear with a collection that accentuates summers simplicity in navy, black and crisp white. Tailoring and turn-ups provide a preppy alternative to the traditions of casual dressing and an authentic surf capsule brings true grit to beach basics. A highlight to the opening of the Sandton store will be the release of the H&M X Balmaination Designer Collaboration.

To celebrate the opening of the store and the H&M X Balmaination Designer Collection, H&M will host an exclusive VIP Shopping Evening on November 4, where invited guests will be treated to a shopping experience whilst being entertained by top South African DJs.

H&M’s flagship store, which will be approximately 3 000m² in size, will open at Sandton City on November 7 at 11am, just in time to spoil fashionistas at Christmastime.

The store will be open to the public from 11am to 12 midnight on November 7, with a host of exclusive launch offers and opening day specials. Those eager customers first in line will be rewarded with a gift and the day promises an entertaining celebration of fashion and fun for all. The store will be open on November 8 from 9am – 11pm and thereafter from 9am – 8pm each weekday.

H&M‘s only other stores on the African continent are in Egypt and Morocco. H&M is the latest in a long line-up of international fashion stores to open its doors at Sandton City.


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1 Comment

  1. Tebogo
    November 3, 2015 at 11:32 am

    Hi Guyz can’t wait for the opening of H&M Sandton that was a great move Guyz plsss I need to attend the opening on the 4th as a special guest plsss assist..?