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UNDER ARMOUR CONCEPT STORE TO OPEN AT SANDTON CITY

Under Armour, the performance footwear, apparel and equipment brand, will open the doors of its newest specialty retail brand house location on September 14 at Sandton City.

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With a focus on cutting-edge products and design, the Sandton Brand House will serve as an outstanding example of the brand’s commitment to offering customers a superior shopping experience. The 274 sqm concept store is fitted with metal and wood finishing throughout. The interior design underscores the signature raw and gritty ethos of the brand and the innovation and technology engineered into its performance gear. The store is situated near Entrance 4, on the Lower Level of Sandton City. The launch follows the openings of Brand Houses at the V&A Waterfront in Cape Town, Mall Of Africa in Midrand and Menlyn Mall in Pretoria.


Featuring men’s, women’s and youth apparel as well as footwear and accessories the new store is the signature space to shop a full line of Under Armour products that make athletes look, feel and perform at their best. Under Armour‘s newest store will feature the brand’s latest innovations, across various product categories, including training, running, golf, studio, youth and footwear.

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“Under Armour is an iconic global sports apparel brand driven by innovation and design so it is extremely exciting to expand our national footprint. Our global brand commitment is to make all athletes better through performance and innovation, while providing consumers with an unparalleled shopping experience.”

– Brand Manager for Under Armour in South Africa, Lorrianne Cloete

To celebrate the opening on September 7, the store will be open to customers from 9am with exclusive opening weekend offers. From September 7-10, shoppers are invited to the Exclusive Books center court where Under Armour shopping vouchers will be up for grabs for those who test their strength and fitness in the Under Armour cycling and boxing activation stations. By challenging and sharing #takemedown on Social Media, customers stand in line to win exclusive opening weekend hampers.

The new Under Armour store at Sandton City will trade from Monday – Saturday from 9am to 8pm and Sunday from 9am to 6pm.


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