STARBUCKS ARRIVES IN SANDTON CITY
Starbucks and Taste Holdings have announced the location of their next store: Starbucks Sandton City. Very soon shoppers in Johannesburg’s most iconic mall can enjoy an iconic Starbucks beverage.
The 305m² store will feature the Starbucks core menu including 100% Arabica coffee, an expansive fresh food selection, an exciting range of Teavana teas and free high-speed Wi-Fi. The store also offers Starbucks Rewards members the opportunity to conveniently pay for their items through the Starbucks mobile app and receive loyalty points.
Starbucks is known globally as the “third place” – between home and your work. For Starbucks, the third place experience is driven by locally relevant store design, the innovative and tailored-to-you coffee offering and, of course, the focus on customer service.
“Good shopping deserve good coffee and we are excited to announce that the Starbucks Sandton City will open early May.”
– Managing Executive for Starbucks in South Africa, Clive Liversage
This news comes as Starbucks launched Cold Brew and Nitro Cold Brew on tap in South Africa. The arrival of Nitro Cold Brew marks Starbucks the next chapter of cold coffee innovation in the South African market by offering customers a wider choice.
Cold Brew is made by slowly steeping coffee grounds in cool filtered water for 24 hours, a process that creates a smooth taste and develops the unique flavours of the bean. Cold Brew can be customised, with flavoured syrup for sweetness, a splash of milk or dairy alternative for smoothness, or a foam milk topping for an extra creamy beverage – so every Starbucks customer can discover their favourite Cold Brew.
Nitro Cold Brew takes the existing Starbucks Cold Brew recipe and infuses it with nitrogen to unlock the super-smooth, natural sweetness of the coffee, which then cascades from the tap with a velvety and creamy texture that customers can see and taste. It is deliciously cold and served unsweetened, without ice, to highlight the flavour the cold brewing process brings out in the coffee.